You Need to Start Converting Your Social Media Followers Now. Here’s How.

By |February 25th, 2021|Entrepreneurship, Small Business, Social Media Marketing|

If you want your business to thrive rather than merely survive 2021 and beyond, seize the spotlight you have. Social media followers are cool and all, but if you're not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it's that the [...]

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

By |February 24th, 2021|Small Business, Social Media Marketing|

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users share [...]

Social Media Image Sizes Cheat Sheet (Updated 2021)

By |January 26th, 2021|Digital Content Marketing, Email Marketing, Small Business, Social Media Marketing|

Social media can be a lot of fun… but it’s also a competition. We work with our clients in this arena every day. As a partner since 2008, we recommend integrating Constant Contact with your social media marketing strategy as it goes hand in hand. Reach out today [...]

120 of the Best Words and Phrases for Marketing with Emotion

By |January 20th, 2021|Conversions, Digital Content Marketing, Email Marketing, Small Business, Social Media Marketing|

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn't actually work that way. There are some staples, like quality and trust—that have to be [...]

How to Expand Your Facebook Ad Targeting to New Audiences

By |December 6th, 2020|Small Business, Social Media Marketing|

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale to many different lookalike audiences. You’ll [...]

How to Create Meaningful Engagement on LinkedIn: 3 Tips

By |November 10th, 2020|Blogging Tips, Social Media Marketing|

Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. Related article: 3 New LinkedIn Company Page Features for [...]

How to Grow Your Email List With Facebook Ads

By |October 8th, 2020|Digital Content Marketing, Email Marketing, Social Media Marketing|

Want more email subscribers? Have you considered paying Facebook to help grow your list? In this article, you’ll discover how to improve the chances that you acquire and keep email subscribers. Why Combine Facebook Ads With an Email Nurture Sequence? No matter what type of online business you [...]

3 New LinkedIn Company Page Features for Marketers

By |September 16th, 2020|Blogging Tips, Digital Content Marketing, Small Business, Social Media Marketing|

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. By Louise Brogan #1: Download LinkedIn Company Page Followers [...]

3 Social Media Hacks to Help Your Content Go Viral

By |September 9th, 2020|Blogging Tips, Digital Content Marketing, Social Media Marketing|

Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing causes and companies, much of it can feel like white noise. Fortunately, thanks to today’s social media accessibility, [...]

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