Rule #3: Quality, not quantity
Just because you have a defined word count or character limit, it doesn’t mean you have to achieve it. If you’ve said everything you need to, stop. Your readers will not appreciate unnecessary waffles. It’s a valuable exercise to challenge yourself to write in as short a form as possible. Obviously, this is more pertinent to online channels, social media particularly, but don’t protract your writing anywhere (both online and offline), or it’ll get boring.
Rule #4: Influence, not interruption
Traditionally, marketing operates by interrupting the reader to deliver an announcement. Marketing influences the reader by enabling a conversation between a proposition and a prospect. You should (1) find your voice, (2) create an argument, (3) formulate your proposition, (4) understand your prospect, and, finally, (5) bring your copy to life.
The last of these, bringing your copy to life, is trickier than it might sound. Without getting overly technical regarding literary devices, use verbs, single-syllable words, and full stops to generate energy. Within your sentences, please start with the subject and verb; end on a high with a strong word or phrase, and don’t let it dribble away.
Rule #5: Structure not uninviting blocks of text
We touched upon this briefly above. Even the most prolific reader is put off when confronted with pages of unformatted writing. The ability to scan is essential. With this in mind, summarise the whole piece in a one-paragraph introduction, break up content regularly with subheadings and bullets, highlight quotes and essential facts or statistics to draw the eye, and use amazing visuals. Employing all these tools will bring successful results. You must hire a professional website developer to present your business in the manner you want it to convey your thoughts, products, ideas, and stories.