If you want your business to thrive rather than merely survive 2021 and beyond, seize the spotlight you have. Social media followers are cool and all, but if you're not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it's that the [...]
When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users share [...]
Successful entrepreneurs know that they should never stop preparing. Aristotle once compared human memory to a wax tablet that starts out hot and flexible, but eventually gets cold and becomes difficult to mold. For a long time this was the predominant view of our ability to learn. That is, when [...]
Bill Gates always reads on paper. Richard Branson is a fan of the Kindle. Stephen King enjoys audiobooks. Are there differences? Many. Does it matter? In the end, no. It is a statistical fact: the most successful men in the world read and read a lot. Bill [...]
Would you introduce yourself to a client without bathing, combing, or with shoes in two different colors? The way you write your email is part of your extended image, just like your social networks, your car, your office, or the background of your Zoom meeting. They say a [...]
Social media can be a lot of fun… but it’s also a competition. We work with our clients in this arena every day. As a partner since 2008, we recommend integrating Constant Contact with your social media marketing strategy as it goes hand in hand. Reach out today [...]
What do you when you have an upset customer? Show empathy and listen. Being in business and handling all that comes with it to ensure your product's services are doing what you promise to your customers, you will sometimes encounter unsatisfied customers. How do you currently handle them? How have [...]
Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues. Most new entrepreneurs don’t think twice about their business name, but it literally has the power to make or break [...]
Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn't actually work that way. There are some staples, like quality and trust—that have to be [...]
Here are three steps you can follow to boost your security and keep scammers at bay. As a small business owner, you have many responsibilities to uphold to keep your company running efficiently. One of them is ensuring you have sufficient security measures in place to protect organizational and employee data [...]
