You Need to Start Converting Your Social Media Followers Now. Here’s How.

By |February 25th, 2021|Entrepreneurship, Small Business, Social Media Marketing|

If you want your business to thrive rather than merely survive 2021 and beyond, seize the spotlight you have. Social media followers are cool and all, but if you're not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it's that the [...]

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

By |February 24th, 2021|Small Business, Social Media Marketing|

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users share [...]

Social Media Image Sizes Cheat Sheet (Updated 2021)

By |January 26th, 2021|Digital Content Marketing, Email Marketing, Small Business, Social Media Marketing|

Social media can be a lot of fun… but it’s also a competition. We work with our clients in this arena every day. As a partner since 2008, we recommend integrating Constant Contact with your social media marketing strategy as it goes hand in hand. Reach out today [...]

3 Ways to Handle an Upset Customer That Actually Make Them More Loyal to Your Brand

By |January 22nd, 2021|E-commerce, Small Business|

What do you when you have an upset customer? Show empathy and listen. Being in business and handling all that comes with it to ensure your product's services are doing what you promise to your customers, you will sometimes encounter unsatisfied customers. How do you currently handle them? How have [...]

120 of the Best Words and Phrases for Marketing with Emotion

By |January 20th, 2021|Conversions, Digital Content Marketing, Email Marketing, Small Business, Social Media Marketing|

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn't actually work that way. There are some staples, like quality and trust—that have to be [...]

How to Protect Your Small Business Against Fraud

By |January 14th, 2021|Cybersecurity, Security, Small Business|

Here are three steps you can follow to boost your security and keep scammers at bay. As a small business owner, you have many responsibilities to uphold to keep your company running efficiently. One of them is ensuring you have sufficient security measures in place to protect organizational and employee data [...]

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