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2019 Color Trends

How to Create a Neon Rainbow Photoshop Portrait Effect

2019 Color Trends

When Pantone announced its 2019 color of the year as the bright and vivacious “living coral,” designers and artists all over took notice. And since color and culture go hand in hand, we’ve also seen a few new colors with even more vibrancy now emerging on the scene.

The Impact of Color

Color has always played a huge role in our lives. We all know our favorites, and it’s not uncommon for us to share a few. Each hue transmits a particular feeling, energy and mood, and by learning more about these trends we’ll be able to explore exciting inspirations we might otherwise ignore.

So let’s take a look at a few more emerging color trends for 2019.

Gold

Minimal Black and Gold Flyer Template
Minimal Black and Gold Flyer Template

In the creative, makeup and beauty worlds, the color gold is the champion of luxury brands. Models adjust their selfies with that perfect golden-hour glow, artists attach gold leaf to their canvases, and jewelry designers go in on fantastic gold designs.

And with an ever-growing global economy, it’s not a total shock that our tastes are becoming more expensive. The color gold is, in fact, driving this trend as we find ways to exude a sense of confidence in all areas of our lives. Psychology tells us that gold can make you feel glamorous while also inviting courageous feelings of passion and wisdom. Pretty cool!

Gold Inspiration

Are you feeling a little fancy today? Try out one of these gold design tutorials. I myself have already used this color a few times this year! Not only is it applicable across a variety of projects, but it also ranks as the top searched color on both Envato Market and Envato ElementsHow’s that for gold standard?

How to Create a 3D Gold Text Effect With Photoshop Layer Styles
How to Create a 3D Gold Text Effect With Photoshop Layer Styles

Recreate the metallic sheen and luster of stunning gold letters with this text effect tutorial! Join Enrique Elicabe as he explains how to use Photoshop layer styles to achieve realistic gold textures and colors.

More Gold Tutorials

Want more gold tutorials? Jump to a few of our favorites.

Natural Greens

Natural Magazine
Natural Magazine

Artists have always been connected to nature—and therefore, the color green. Green is the color of life. It’s associated with feelings of growth, harmony, renewal, and balance. It’s the circle of life all in one color, really. We notice it throughout the seasons, and now that we’re becoming more conscious of our environmental impact, natural green colors are dominating our work spaces, creative activities, and lifestyle designs.

Natural Green Inspiration

Hunter green is one of the most common greens designers are excited by, although you’ll also find many variations. Naturally, it inspires many creative projects with nature-infused themes, but it’s also associated with wealth and finance. So you’ll find it most prevalent in design topics like stationery, websites, and more.

Create Earthy 3D Typography in Photoshop

Create Earthy 3D Typography in Photoshop
Create Earthy 3D Typography in Photoshop

You can also use these colors for a brilliant text effect! Recreate this look with stellar stock images in Adobe Photoshop. Ed Lopez shows us how in this awesome tutorial above.

More Green Tutorials

Unwind and relax with a nature-inspired tutorial. Jump to a few of our favorites.

Neon Green

Green House Logo
Green House Logo

Remember the 90s TV show, Double Dare? Now you can relive all your favorite slime fantasies with one of the boldest fashion statements to hit the catwalk: UFO green. Daring and slightly unusual, this bold color choice has already been favored by fashion giants like Gucci and Versace.

So how do you stand out when everything is already so saturated? Many looking to this bright neon trend might be trying to do just that: stand out.

Neon Green Inspiration

From the catwalks of the spring 2019 runways to the fictional paradises seen in digital art, neon green is definitely a stunner. At the forefront of what you’ll see from this trend are vibrant vacation clothes, graphics, and colorful photography. But you can also check out our tutorials to find out how to use this cool color.

How to Create a Punk-Rock Portrait in Procreate

How to Create a Punk-Rock Portrait in Procreate
How to Create a Punk-Rock Portrait in Procreate

Procreate is the go-to digital painting app for many new artists. And now you can create epic, neon-colored hair with this tutorial from Maria Dimova. Learn how to use different brush settings and layer styles for a vibrant hairstyle.

More Neon Green Tutorials

Try out this wild color out yourself! Check out these helpful tutorials.

More Neon Colors: Pink, Orange, & Purple

Neon Sign Photoshop Effect
Neon Sign Photoshop Effect

Neon green isn’t the only psychedelic color to emerge for 2019.

And last year we called it! Many fan favorites come in the form of electric neon pinks, oranges, and even some unique purple flavors. Neon colors, after all, are an ode to the eclectic retro ambience of the 1980s. Everything certainly pops with them, and if used effectively, they can bring creative, spunky energy to any piece.

Neon Color Inspiration

Fashion designers like Jeremy Scott are also going full-on construction worker with bright, neon yellow accents for jumpsuits and other quirky designs.

Need some neon inspiration? Try your hand at a bold photo effect like the one below.

How to Create a Neon Rainbow Photoshop Portrait Effect

How to Create a Neon Rainbow Photoshop Portrait Effect
How to Create a Neon Rainbow Photoshop Portrait Effect

In this tutorial, Abbey Esparza shows you how to add a punk-rock pop art vibe to your portraits in Adobe Photoshop. Learn how to create the perfect neon glow and how to bring more vibrancy and brightness to any portrait.

More Neon Color Tutorials

Excited to try your hand at these colors? Check out these amazing tutorials.

Cobalt Blue

Blue Polygon Backgrounds
Blue Polygon Backgrounds

Will we ever grow tired of blue? Blue is a color you can feel and also design with. And the cobalt version refers to the extraordinary pure blue pigment discovered by chemists at the turn of the 19th century.

Cobalt Blue Inspiration

Cobalt blue was a favorite among legends like Vincent van Gogh. It also inspires a magical energy you might find in many neon-themed designs. Try out the one below for a cool text effect.

How to Create a Neon Glow in the Dark Text Effect in Adobe Photoshop

How to Create a Neon Glow in the Dark Text Effect in Adobe Photoshop
How to Create a Neon Glow in the Dark Text Effect in Adobe Photoshop

This insightful Photoshop lesson comes from designer Laura Keung. Follow along as she shows you how to use layer blend modes and multiple brushes for a unique neon look.

More Cobalt Blue Tutorials

Looking for something to make with cobalt blue? Check out these tutorials.

Try These Trends

How will color guide you in 2019? Explore these trends and test out new color palettes to improve your skills.  For more help, find exciting new tutorials to try over on Tuts+.


About the Author Melody Nieves

I’m a digital artist with a love of all things Photoshop. Check out my tutorials for great tips on digital painting, photo manipulation, and photo effects on Envato Tuts+!

Your website is a sitting duck.

Web Accessibility Online Internet Website Computer For People With Disabilities

Woman sues 175 business owners over websites (We can help you avoid this.)

Critics call it “legal extortion,” now targeting small business owners who feel they are “sitting ducks” for ADA lawsuits regarding their websites that are not accessible to some with disabilities. 

Last year, there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017, according to website accessibility company UsableNet. The majority of lawsuits originate in Florida and New York.

“The attorneys are telling us, ‘You can’t fight this. There’s nothing you can do, just write them a check,'” said Ben Tundis, owner of Island Comfort Footwear in the Westfield Countryside Mall in Clearwater.

Tundis is one of 175 business owners sued by Emily Fuller, of Broward County, a visually-impaired woman holding businesses accountable if they have websites that are not ADA compliant. Fuller, in her lawsuit filed Jan. 4, claims that she was not able to use the recently launched website of Tundis’ shoe store.

Fuller uses a screen reader to use the Internet and claims the shoe store’s website lacked coding that would communicate with her software. This excluded her from shopping on the website, which is a violation of the Americans with Disabilities Act, according to the lawsuit.

Lawsuits like this one are being filed by the stackful, typically by one plaintiff working with a handful of lawyers who are gaining notoriety for these types of cases.

South Florida attorneys Pelayo Duran and Roderick Hannah represent Fuller. Duran tells 8 On Your Side’s Better Call Behnken that clients like Fuller are providing a needed service for society to ensure that websites are ADA compliant and accessible to all.

“It’s a very good thing for society that plaintiffs like Ms. Fuller are providing,” Duran said. “I want to make sure you understand that it’s not about attacking small businesses.”

Fuller has gone after big names, such as Sephora, Helzberg Diamonds, The Home Depot and Chick-fil-A, claiming their websites are not ADA compliant. Some of her recent cases are against the Clearwater shoe store, an activewear boutique in Orlando called Sassy Pants and Tampa Sportservice Inc, the company that runs a store that sells Tampa Bay Lightning apparel inside Amalie Arena.

In most cases, private businesses can’t be sued for damages, under the ADA, says Anastasia Protopapadakis, an ADA defense attorney with the Miami firm Gray-Robinson. Businesses are sued for attorney fees and compliance. Businesses who agree to settlements or lose their cases must pay attorney fees and agree to become ADA compliant within a set amount of time, she said.Some legal experts, and even some advocates for the disabled say plaintiff lawyers are taking advantage of businesses that don’t realize they are doing anything wrong. Instead of reaching out to the businesses and asking for compliance, they sue.

Protopapadakis calls these lawsuits, “corporate extortion” and urges business owners to take a serious look at their websites and make sure that a person with visual or hearing disabilities can use their site.

She said most businesses faced with this type of lawsuit settle the case for attorney fees and compliance. That’s because that is cheaper than litigation.

Experts say these lawsuits are typically settled for between a couple of thousand dollars and $20,000 but could cost much more if defendants chose to fight in court.  Spearhead Multimedia can help you avoid this for usually under $1000.

“Any case appealed to the 11th Circuit has not gone the defendants’ way,” Protopapadakis said.

Protopapadakis said while plaintiffs don’t receive money for damages, some do receive money in exchange for keeping settlement details confidential.

Further frustrating businesses, there are no federal regulations to give businesses a checklist of what they must do to make their websites ADA accessible. The ADA was established in 1990, before websites like we have today. One thing is clear, though, courts have ruled that most websites must be accessible under the ADA.

While there are no clear regulations pertaining to websites in the ADA, courts have recognized web accessibility standards called Web Content Accessibility Guidelines 2.0 (WCAG), created by an international consortium of volunteers.

Some of the requirements:

  • Content must be coded for audio translation by screen-reader software.
  • There must be on-screen captions in videos for screen-reader software to read to the blind and descriptions for the deaf.
  • Sites must include accessible drop-down menus for those who use a keyboard as an alternative to a mouse.

These are requirements that every website should have under the ADA, said Chris Danielsen, of the National Federation of the Blind.

Danielsen, who is blind, said he uses screen-reader software every day to access the Internet and runs into problems on a regular basis because websites lack the appropriate coding.

However, he said mass lawsuits, especially those filed by one plaintiff with an attorney, concern him. He said negotiation and education should come first. He also feels that settlements should not be confidential, so the public knows the terms and knows the plan for accessibility for each site.

“Rather than spraying businesses with a firehose of litigation, a much more thoughtful and transparent approach would be a better form of advocacy,” Danielsen said.

Danielsen recommends business owners make sure their website developers know how to make your website compatible. There are several companies that specialize in website compatibility. The National Federation of the Blind has resources on its website to help businesses. Locally, the Lighthouse for the Blind can review websites and offer guidance.

So, who must be accessible? That depends on where the business is located. In the 11th Judicial Circuit, which includes Florida, websites that are connected to a physical store must be accessible to those who are visually and hearing impaired.

Accessibility can get costly, depending on what type of website you have, and whether you do it when you first develop the website or later, said Teresa Huber, president of Get ADA Accessible, which focuses on website accessibility. We can make your site accessible to those with disabilities for less than you think. Visit our Website Accessibility website for more details.

She said a simple, 10-page website would cost about $1,600 for a firm like hers to audit and identify accessibility issues. The cost of fixing the website would depend on deficiencies, she said. Spearhead Multimedia uses a different approach for less than $100, usually around $500. Get your estimate today.

One small business recently sued by Emily Fuller is Sassy Pants Active Wear Boutique in Orlando. Owner Donna Anthony says she hasn’t been served the lawsuit yet, but she is concerned.

“I never in my wildest dreams thought a website would have to have accommodations,” Anthony said. “My builder knew about ADA compliance for my physical location. My web developer did not.” At Spearhead Multimedia, we’re on the forefront of WCAG 2.1 AA and will help you make your website accessible to those with disabilities. Contact us today, it’s less expensive than you think.

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

Matt Southern

Matt Southern

 

Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards.

Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel.

“With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel. Where it is helpful, Site Kit will also provide deep links into Google products for advanced reports and product configuration capabilities.”

Google will release Site Kit to beta testers in early 2019. Those who are interested in the plugin can sign up for the beta version here.

Site Kit doesn’t add any new insights that are not already available in Google’s tools, but it does make them easier to access.

For example, users can navigate to a page on their website and click on the Site Kit button in the admin panel to see stats for that specific page.

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

The plugin will also notify users when they’ve hit publishing milestones and show combined stats for the most recently published posts.

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

Google plans to expand Site Kit’s capabilities and integrations in the future based on feedback from beta testers.

12 Completely Outdated SEO Practices You Should Avoid

Sam Hollingsworth

 

by Sam Hollingsworth

12 Completely Outdated SEO Practices You Should Avoid

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.

While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.

Most, if not all, of these changes have helped improve the web – and search, in particular.

Yet, some people still cling to the “old ways” and try to use outdated SEO practices to improve their brand’s organic search visibility and performance.

Some of the tactics worked a few years ago, but now just aren’t as effective as they used to be.

Yet many novice marketers and/or small business owners are still using these “zombie” SEO techniques (tactics that should be dead, but aren’t for some godforsaken reason).

Not only are they ineffective, but many of the 12 outdated SEO practices below are potentially dangerous to the well-being of your brand, websites, and other digital properties.

1. Keyword Abuse

There are so many ways webmasters and “marketers” continue to misunderstand keywords’ role in general SEO initiatives, and how they should be used in the day-to-day strategy.

Let’s take a more granular look at specific types of keyword abuse and mismanagement, including irrelevant usage, writing for a specific keyword density, and keyword stuffing.

Irrelevant Keyword Targeting/Confusion

All too often, novice SEO practitioners try and fit their content and messaging within the confines of their keyword research (and not much else).

These “marketers” will shape the content and its metadata to represent keywords it’s not properly aligned with, nor the proper intent of the users conducting the searches for the high-volume keywords being targeted.

This causes brands to likely lose the attention of readers before ever having the chance to communicate a real message with them.

If the keywords marketed for don’t align with the content on the page, the disconnect will hinder the success of content even if it’s otherwise of good quality.

Don’t try to mislead users and direct them to content that is misrepresented by high-volume keywords in order for increased visibility.

Google knows what this looks like, and it can truly be defined as an obsolete SEO practice (as well as a “black hat” technique, in many instances).

Keyword Density

Writing for a specific “keyword density,” like many keyword-focused marketing tactics, is just missing the mark.

Google no longer depends on keyword density (or the ratio of specific keyword usage to the overall page copy) to determine whether a webpage is an effective source for answering a search query.

It is so much more advanced than simply crawling for keywords; search engines like Google use a multitude of signals to determine search results.

While keywords remain important to the topics and ideas they represent, they are not the lifeline for ranking for high-value search queries.

The quality of content and how the messaging is delivered are the lifeline for that.

Keyword Stuffing

This is probably the oldest trick in the book.

SEO is about keywords, right?

So, loading up our webpages with keywords — especially the same high-value keyword we are aggressively targeting throughout the website — is going to help us show up higher in search, thus outranking out competition?

Absolutely not.

Search engines have, for a long time, known what keyword stuffing is and what kind of text combinations are unnatural. They notice these as attempts to manipulate search results and demote the content as such.

Yes, there may still be valuable content that uses simple keyword stuffing, either intentionally or unintentionally, that is not demoted because of its actual value to users.

Back in the day, webmasters trying to game the system would go as far as putting every keyword variation of a high-value keyword in the website footer or, even more sketchily, make those keywords the same color as the site’s background, effectively hiding them from humans but not the search engine crawlers.

Webmasters have also tried this with links. (Don’t do anything like this.)

Remember, you’re writing for humans, not search engines.

2. Writing for Robots

It’s important to understand that writing unnatural is, well, not natural.

And search engines know it.

The belief is: writing for the web means we should repeat a subject by its proper name every time it is mentioned, working in variations and plural/non-plural versions of the word so that “all bases are covered.”

When crawled, the crawlers see the keyword repeated, and in several different versions, thus leading the page to rank well for the keyword variations used (over and over … and over again).

This isn’t going to work anymore.

Search engines are advanced enough to understand repeated keywords, their variations, and the unfavorable experience of generally bad content.

Write for humans, not search engine crawlers or any other robot.

3. Article Marketing & Article Directories

Any attempt to game the system doesn’t usually work out in the world of SEO.

But that doesn’t stop people from trying.

Especially when these tactics offer noticeable improvements to a brand, its website, and/or its associated digital properties.

Sure, article directories worked. And they worked pretty darn good for a long time, too.

Commonly considered one of earliest forms of digital marketing, article syndication was low-hanging fruit to those in the know. And it made sense since the idea was similar to other channels like TV and print that already use syndicated content regularly.

But Google eventually caught on, unleashing its game-changing Panda update in 2011.

Panda chewed up the search landscape, targeting content farms and directories, as well as other websites offering crap content (whether it was simply bad/false, horribly written, makes no sense, or stolen from someone else).

The idea behind article marketing doesn’t make sense in today’s world, where your high-quality content needs to be original and demonstrate expertise, authority, and trustworthiness.

4. Article Spinning

Typically done with software, article spinning is the black-hat tactic of trying to recreate quality content using different words, phrases, and organization.

Essentially the end result was a garbled mess of an article that made the same points as the source material.

It’s no surprise this isn’t effective anymore.

While AI is getting better all the time at creating content, anything generated by a machine is still of a lower quality than what a human can produce – something original, helpful, and of substance.

5. Buying Links

This one is still biting webmasters many years later.

Like most SEO tactics, if it seems shady, you probably shouldn’t do it.

Buying links is no different.

Once upon a time, it was routine practice to quickly pay to get a high volume of links pointing at your site.

Now we now that backlink profiles need to be maintained and optimized just like the websites we oversee, and low-quality domains with far too many backlinks pointing to a website may be dangerous to a website’s health.

Google can easily identify low-quality sites, and it will also identify when those sites are sending an abundance of links out that they shouldn’t be.

Today if you want to legitimately help boost the authority and visibility of your website, you need to earn links, not pay someone to build them manually.

6. Anchor Text

Internal linking is a characteristic of any good site structure and user experience.

This is typically done with anchor text, an HTML element that allows us to tell users what type of content they can expect if they click on a link.

There are various types of anchor text (branded, naked, exact-match, website/brand name, page title and/or headline, etc.), but some have most certainly become more favorable than others, depending on the usage and situation.

In the past, using exact-match and keyword-rich anchor text were standard SEO best practices.

Since Penguin, Google has been better at identifying over-optimized content.

This goes back to the Golden Rule about producing well-constructed content that is user-friendly and natural.

If you’re optimizing for search engines and not humans, you’re likely going to fail.

7. Obsolete Keyword Research Tactics

Keywords have certainly gone through some drastic changes over the last five to 10 years.

Marketers used to have a plethora of keyword-level data at their fingertips, allowing us to see what works well for our brand and what doesn’t, but also to get a better understanding of idea targeting and user intent.

Much of this went to the wayside with keyword “(not provided)”.

In the years following, tools popped up that tried to replicate keyword data. But to fully recreate it correctly is simply impossible.

And yet, even with that now-stripped keyword data, marketers are required to do keyword research of their own to get an understanding of the industry, the competition, the geographic region, etc.

To do this, many marketers turn to Google’s free Keyword Planner. While the data in there has been subject to some scrutiny over the years, it’s a free Google-owned product that gives us data we previously couldn’t really come by, so many of us continue to use it (myself included).

But it’s important to remember what the data actually represents for keywords.

“Competition” in the Keyword Planner pertains solely to paid competition and traffic, thus it is practically useless to build an organic search strategy around this data.

Some alternatives to this are the Moz Keyword Explorer tool and SEMrush’s Keyword Magic Tool, both of which are paid tools.

Google Trends is helpful for this type of competitive analysis, too, and it’s free.

8.  Pages for All Keyword Variations

This was once a useful tactic to rank well for all the variations of high-value keywords targeted by your brand and its messaging.

Fortunately, algorithm updates like HummingbirdRankBrain, and others have helped Google understand that variations of the same word are, in fact, all related to the same topic.

The best, most-useful content around these entities should be most visible due to the value it offers users on the topic, not just one variation of the word.

Aside from the fact that this will lead to brutal site self-cannibalization, it makes a website considerably harder to use and navigate since content will be so incredibly similar.

The negative user experience alone is reason enough not to do this. But the added fact that Google knows better than to overlook this practice makes it a no-brainer.

This tactic evolved and eventually helped lead to the inception of many content farms that were targeting traffic solely for their keyword value and visibility.

This was attributed to the “old way” of optimizing a website — for keywords and search engines, rather than users and their intent.

9. Targeting Exact-Match Search Queries

The tactic of targeting exact-match search queries in hopes to rank for those queries solely for the traffic numbers — and not because the search query or its answer actually pertained to the business optimizing for it — became a somewhat popular practice before the full deployment of the Google Knowledge Graph.

Marketers would strive to rank in the top spot for exact-match search queries to trigger a breakout box and an increased click-through rate for their sites.

10. Exact-Match Domains

Having high-value keywords in your URL makes sense. To some extent.

But when it becomes confusing or misleading (i.e., it results in a bad user experience), you have to draw the line.

A main best practice for domains is to keep it consistent with your brand.

Brand names should be short, concise, and somewhat meaningful.

Why wouldn’t you want the same from your domain?

Google would value exact-match domains a long time ago because it made sense to use it as a signal.

The behavioral data now has helped Google make changes like this (and many others) that are common sense, clean-up moves.

Run a good company and offer great products and/or services under the brand name, and Google will do work of making your brand visible when it’s relevant to the people searching for it.

11. XML Sitemap Frequency

We should never try to manipulate search engine crawlers so that our website is crawled more than others because it believed new content was published or substantial site changes were made.

But, since webmasters did that in the past, the sitemap is used quite differently than what was once intended.

Previously, webmasters could give a priority number to each page of a website listed in the sitemap ranging from 0.0 to 1.0.

Since that was never quite used correctly, crawlers don’t even honor the frequency rating.

Instead, search engines just crawl the content it deems it needs to crawl

Make sure you adhere to XML Sitemap best practices. Sitemaps are an incredibly important element for every website.

12. Bad Content

Face it. There was a time in our world when crappy content could still rank well.

Oh, how times have changed.

Stolen content, thin content, keyword-stuffed content, non-credible content — there was a time when all of this could get by search engine crawlers and regurgitated back to users as worthy results.

But no more.

We know what it takes to make quality content that is rewarded by search engines because they tell us what’s right and what’s wrong.

If you want to succeed at SEO today, you must do what’s right.