3. Make it interactive and allow comments
A blog that allows its visitors to comment and ask questions on related topics draws more attention than those that do not. Create a user-friendly platform where guests can post their comments and ask questions. Making your blog interactive is very important for building good customer service and better understanding your customers, which may eventually generate more sales leads.
4. Monitor and analyze your blog traffic
According to Hubspot, many people prefer blog posts that are informative, entertaining and teach new things. It is important to track your blog traffic to determine which of your blog posts are performing best and find out what interests your readers. You can capitalize on that to grow more traffic and leads for your business.
5. Get external links to your blog
The “web” is literally a web of networks. By attracting external links from other online sources for your blog, you can considerably increase your Google ranking and get more traffic for your site. Consider launching a press release campaign or guest-posting on other, more authoritative sites for this.
With commitment, creativity and effort, blogging can be a very effective marketing tool for your small business. Blogging is a low-cost marketing strategy with great benefits if utilized properly.
Related: How to Increase Your Blog Traffic – The Easy Way