4. Return on investment
It is a good idea to create a schedule and stick to it. As a blogger, you need to develop goals, build an audience, provide interest, create creative content, promote the content based on analysis and statistics. Sitting on the laurels of one successful blog post might not give the best ROI in the long run. Regular blog posts help to develop a sustained interest in your readers with regards to educating them or entertaining them.
5. Help in traffic and conversions
One of the ways to get more traffic to your website is by writing more frequently. Google gives top priority to fresh content, so keep updating. The links in your blogs also help in attracting more attention. In the content world, blogs can be called the kings. They help in traffic and conversions. According to a study, blogs published weekly were 2.5 times more likely to get the desired results than those published monthly or less.
Quantity or quality?
However much you try to increase the number of posts, never compromise on the quality of content. Just do not get into the rat race of publishing for the sake of publishing. Don’t go overboard and dish out a shallow content dime a dozen. Temporary spikes in Google Ranking will be replaced by more authoritative content.
So, keep researching what topics are the most trending, or what’s forthcoming. Get to understand what the audience wants to know most about. Go through the existing research, find out what others are writing, and start writing yourself.