Tips on how to write an SEO-friendly introduction
Think before you write
Your introduction is your most important paragraph. In many cases, it is the first paragraph you’ll write. Take a little bit of time to think about what you’re going to write. In order to write a good introduction, you need to have a clear view of who your audience is. What kind of people are you trying to reach? What will they learn from your article? Which problems are you solving? If you have a clear view of your audience, the problems they’re facing, and the solution your article brings to the table, it will be much easier to write your introduction (and the rest of your article 😉).
An example: for this article that you’re currently reading, my desired audience consists of writers, bloggers, people that want to create content in order to rank high in the search engines. That’s their main problem: their content is not ranking as high as they would like it to (yet). This article serves them as part of the solution by giving them practical tips on how to improve their introductory paragraph.
Focus on the problem
In your introduction, you’ll always focus on the problem your audience is facing. People will recognize the problem and will want to read the rest of your article if that helps them to find a solution to their problem. In this article, I focused on the fact that a good introduction is important for your rankings in Google.
Make it relatable
Blog posts are generally not formal. Make your readers feel like you’ve written this post especially for them. Address them directly. Use ‘you’ and ‘your’ in order to get them to feel like it is about them personally. Asking questions is also a way to directly reach out to your audience. It’ll make them feel like you’re talking to them.
Make it fun
Use quotes, statistics, stories, and anecdotes in order to make your introduction fun to read. Quotes and statistics will help you to be more convincing, while stories and anecdotes will make your article more entertaining to read. An extra tip: if you use quotes, statistics, or stories in your introduction, I would always come back to those in your conclusion. It’ll make your article all ’rounded up’ and your readers will remember your story and your message more easily.
Use a different font
We’ve talked about how important that first introductory paragraph is. It should be well written, but it should also be well designed. Make it stand out a little and choose a different font. That’ll help your readers, they’ll immediately know which part of the text the introduction is. And, it will make it look important. And it should look important because it is really important!
Use that focus keyphrase!
If you really want to write an SEO-friendly introduction make sure to use your focus keyphrase in the first paragraph. You want your audience to recognize the thing they were searching for in the search engines immediately. Use that exact key phrase in your introduction. That’ll convince your audience that they’re reading the right thing.
Keep it readable
Readability is important for your entire article. But as the introduction is the most important part of your article, readability is especially important in the introduction. Don’t make that first paragraph hard to read. Use short sentences. Avoid passive voice at all times. An introduction should not be too long. One paragraph, containing 10 or 12 sentences at the most. You could divide an introduction into two shorter paragraphs as well. Don’t make paragraphs longer than 12 sentences.