If you want more engagement, you can try to evoke emotion in your copywriting. There are two options for you to choose from: negative or positive emotions. Some brands thrive on controversy, while others use emotion to elicit a positive response. Whichever you choose, remember it should fit your brand image and language. Stay conversational and approachable. It is social media, after all! See 120 of the Best Words and Phrases for Marketing with Emotion
7. Be #findable
Hashtags are somewhat misunderstood. So, let’s look at their function. On social media, hashtags indicate what topic your post is about. They make your content easier to find. Therefore, we recommend you use them! However, do conduct some hashtag research. Find out which hashtags your audience is using, so you don’t end up putting 30 tags in your post.
You could also use hashtags in your text and in context. This will help the people reading your post to know where to look if they want more inspiration.
8. Consistency is key
Keep your brand voice consistent, regardless of what platform you’re posting to. It may be tempting to match the youngsters on TikTok, but you risk sounding like your brand has multiple personalities. Naturally, this will confuse your followers. That’s why it’s better to remain consistent in your language and tone of voice.
9. Always use a CTA
Your followers have seen and read your post with interest. What now? They scroll further, without taking any actions. Which is a shame! You should therefore always include a call to action (CTA) at the end of each post. Tell your followers what they should do after reading. For example, you might want them to visit your website or follow your social media channel.
10. Always use active voice
If you want your audience to be engaged, you should always write in the active voice. Why? Because sentences in the active voice are generally shorter and easier to read. They make your writing clearer, as opposed to passive voice, which generally produces longer sentences. Not to mention, passive voice can sound evasive. ‘It was decided that prices are to be lowered’immediately begs the question ‘by whom?’. Whereas ‘We decided to lower our prices’ is a lot clearer and easier to understand. It also feels more personal.
Practice makes perfect!
It’s okay if you don’t get everything right the first time. Just keep practicing. And be mindful of your audience. After all, they’re the ones you want to reach. If you need more help, our Yoast SEO plugin has great tools to help you optimize your social media. For example, when you want to share a blog post, it shows a social media preview which you can edit the content and image of. It only takes a few minutes!
Keeping all these tips in mind, you’ll be sure to write great social media copy in no time. Good luck!