4. Greet Facebook audiences with a featured Facebook
When users visit your Facebook page, they can immediately see some of your posts and your About section. They can also find the featured video under the profile picture and the ‘people who liked this page’ box.
This featured video is an engaging way to greet your Facebook visitors, and you have a chance to make a first impression with your business.
So make sure you create a video to highlight your new product or tell a story that your audience connects with by using animated explainer videos. You can use video marketing tools to help you create high-quality videos.
5. Build a YouTube channel with curated videos
Curated content is the process of finding and gathering the best content and presenting it to audiences on social media in an organized manner. This process is different from content marketing.
Curated content is more about finding and collecting quality content, researching it, processing it correctly, and sharing it with followers or audiences on several platforms.
The most suitable social media platform for curated content is the YouTube channel. YouTube is the largest video-based content platform with billions of users. Most people tend to share videos from YouTube to various social media platforms.
You will be way behind if you don’t or haven’t used video in your social media marketing. It would be best to use it because a third of all online activity is spent watching videos.
Most users say that they find product videos helpful when making a buying decision.
So, you can leverage some of the best ways to use the videos mentioned above that can help increase engagement, conversion rates, and brand promotion with just a few quick changes.
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