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Marketing your small business can feel like a big undertaking, but crafting a storyboard for your video content doesn’t have to be complicated. Using a storyboard is one of the easiest ways to plan out your video marketing project and ensure it engagingly tells the story you want. Below, Spearhead Multimedia explains how (and why) to create a small business video marketing storyboard.

What Is a Storyboard?

A storyboard is a tool used to plan and organize a visual story. It typically consists of a series of sketches or illustrations representing the shots or scenes of a story and the sequence in which they will appear. Storyboards can be helpful for both filmmakers and writers, allowing them to visualize the flow of a story and better plan out the camera angles and shots needed.

Related: 5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers

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Why Use a Storyboard?

There are several key benefits to using a storyboard when planning your video marketing content. First, it helps you map out your video flow to ensure it engagingly tells the story you want. It also allows you to visualize each scene and make any necessary changes before filming begins, saving you significant time and money in the long run.

Finally, having a storyboard provides a platform for sharing your vision with others on your team. That way, everyone is on the same page before production starts.

Writing a Script for Your Storyboard

Now that we’ve gone over what a storyboard is and why you should use one let’s talk about how to write a storyboard script. Start by brainstorming the key points you want to cover in your video. After outlining what you want to include, flesh out each scene with more detail.
What action do you want taking place? What will each character be doing or saying? Answering these questions will put you on track to writing a top-notch script for video production.

Consider the promotional channels you’ll use for your marketing video when creating your storyboard. One of the most effective is social media; platforms like Facebook, Twitter, and Instagram offer opportunities to share your videos with a large audience. You can also post your video links on your website and blog and send them to your email list. Paid advertising can be an effective way to promote your videos as well.

Related: Making Highly Watchable Videos: A 4-Step System to More Eyeballs

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Keeping It Budget-Friendly

If you’re on a tight budget, don’t worry! You can still create a fantastic video without breaking the bank. One way to save money is by using royalty-free stock footage instead of filming everything from scratch.

Royalty-free stock footage is creative commons that anyone can use for commercial purposes without purchasing additional licenses. Search “royalty-free stock footage” online, and you’ll find plenty of websites to download high-quality videos free of charge.

How to Structure Your Storyboard

Once your scenes are fleshed out, it’s time to start putting together your storyboard. Start by sketching out each scene or printing out still images representing each scene if drawing isn’t your thing. Then, add notes about the action in each scene and any dialogue that will be spoken.

If you’re using royalty-free stock footage, note where that footage will be inserted into each scene. You can also add visual effects (VFX) notes if applicable; these come in handy if you want a particular shot or if something needs to be edited in post-production.


Creating a video marketing storyboard for your small business doesn’t have to be complicated or time-consuming. By following the steps outlined above, you’ll be well on your way to creating engaging video content that tells the story you want to have a significant impact. And don’t forget, if you’re working with limited resources, you can always save money by incorporating royalty-free stock footage into your project.

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Related: Making Highly Watchable Videos: A 4-Step System to More Eyeballs

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Ideaspired by Tina Martin

Article by Tina Martin

“I’m the author of my own life story, and I can and should be my own inspiration. I believe that if we all took that same approach to life, we’d all be much happier, and the world would indeed be a better place for it!”