Keeping It Budget-Friendly
If you’re on a tight budget, don’t worry! You can still create a fantastic video without breaking the bank. One way to save money is by using royalty-free stock footage instead of filming everything from scratch.
Royalty-free stock footage is creative commons that anyone can use for commercial purposes without purchasing additional licenses. Search “royalty-free stock footage” online, and you’ll find plenty of websites to download high-quality videos free of charge.
How to Structure Your Storyboard
Once your scenes are fleshed out, it’s time to start putting together your storyboard. Start by sketching out each scene or printing out still images representing each scene if drawing isn’t your thing. Then, add notes about the action in each scene and any dialogue that will be spoken.
If you’re using royalty-free stock footage, note where that footage will be inserted into each scene. You can also add visual effects (VFX) notes if applicable; these come in handy if you want a particular shot or if something needs to be edited in post-production.
Creating a video marketing storyboard for your small business doesn’t have to be complicated or time-consuming. By following the steps outlined above, you’ll be well on your way to creating engaging video content that tells the story you want to have a significant impact. And don’t forget, if you’re working with limited resources, you can always save money by incorporating royalty-free stock footage into your project.
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