4. Access to Thousands of Content Sources
No one person is able to compile a database of thousands of reputable content sources in a short amount of time. But a content curation engine can!
With a content curation solution like Vestorly, marketers have access to endless streams of content from thousands upon thousands of thoroughly vetted sources across the Internet.
All of these sources have been analyzed and approved by the content engine, so you never have to worry about relevancy, quality, or accuracy. You can grab the content URL and use it as you wish across your email marketing campaigns, social media posts, and website feeds.
5. Cost Savings
On top of the savings associated with reducing your labor output, your company will also save tremendously on content marketing costs by embracing out-of-the-box content curation.
With endless streams of curated content, the content you need is always ready—no need to invest in expensive content creation software or inefficient strategies.
6. Endless Content Inventory
The problem with manual content curation or in-house content creation efforts is that you eventually run out of content.
Even if your team is on top of their game and constantly churning out quality content, there will come a point when you don’t have the content you need.
A content curation engine ensures this problem never arises! Instead, you’ll have a never-ending source of high-quality third-party and curated content to choose from at all times. Ready to use or share with a single click of the mouse.
7. Timely Content
The best content resonates with the audience through a relevant topic and timely distribution. A common struggle for those taking the manual curation route is finding content that hasn’t gone stale or out of date.
You can set the criteria on your content curation engine to only source content within a defined time period or pull content from trending topics in your industry.
8. Simple Process
Most importantly, using a content curation engine that provides a comprehensive library of curated out-of-the-box content categories is unbelievably simple.
Log in to the software. Choose your content category. Choose the article you wish to read or share.
The return on your investment is ten-fold as you discover and leverage quality third-party content with little effort. And, with more time to dedicate to other efforts, a content curation engine will become a valuable part of your marketing processes.
Add Out-of-the-Box Content Curation to Your Marketing Toolbox
If you’re wasting far too much time on manually curating or developing original content, it’s time to make the switch to a content curation engine.
An out-of-the-box content curation engine:
- Saves time and money by expediting the discovery and filtering process.
- Provides a wide-ranging content library of topics
- Generates endless streams of content for your marketing inventory.
- Provides access to digital content from thousands of relevant content sources.
A version of this article originally appeared here.