4 Ideas for Your Holiday Marketing Campaign

Holiday Marketing Campaign Ideas for Your Business

The holidays are a great time to boost your business and connect with your customers. Here are some campaign ideas to get you started:

Offers & Discounts:

Compelling Coupons: Create irresistible coupons and promote them through email, social media, and in-store displays. Offer redemption options online and in person.
Value-Added Services: Offer complimentary gift wrapping, extended warranties, or other perks to incentivize purchases.
Bundles & Deals: Bundle popular products or services at a discounted price.

Engagement & Events:

Holiday Event:

Host a festive event to thank customers and build relationships. Offer holiday-themed activities, refreshments, and exclusive deals.
Contest or Giveaway:

Generate buzz with a fun contest or giveaway. Encourage participation by offering a prize your target audience desires. Add Jivo Chat to your website for better client engagement and social media security.
Social Media Campaign:

Create engaging holiday-themed content on social media to connect with your audience. Run contests, polls, and giveaways to boost engagement. Use Blog2Social to send to each of your social network pages at the ideal time to maximize your results.

Adding Value:

Thank You Email: Send a heartfelt email thanking your customers for their support. Offer them a particular discount or surprise gift as a gesture of appreciation.
Holiday Gift Guide: Create a curated gift guide featuring your products or services. This helps customers find the perfect gift and drives sales.
Free Holiday Content: Offer valuable content, like recipes, decorating tips, or gift-wrapping tutorials. This establishes your brand as a resource and builds trust.

Platform Recommendations:

Constant Contact: Leverage their email marketing tools to design targeted campaigns and track their effectiveness. Get your free trial today.
Facebook Ads: Utilize the platform’s advertising tools to reach a wider audience and promote your holiday offers.

Related: 9 Surefire Tips On How To Write Facebook Ad Copy That Converts

Considerations:

Align with your offerings: Choose campaigns that complement your products and services.
Know your audience: Tailor your campaigns to resonate with your target demographics.
Define goals: Determine what you want to achieve with your campaign (e.g., sales, engagement, brand awareness).
Choose the right platforms: Utilize platforms where your target audience spends their time.
Track and adapt: Monitor your campaign performance and make adjustments as needed.

By implementing these ideas and tailoring them to your specific business, you can run successful holiday campaigns and achieve your desired outcomes.

How to Maximize Your Email Results This Holiday Season

If there’s one channel you’re wise to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for every $1 spent. What approach should you take for your holiday marketing campaign? What changes should they make in their messages and timing? Is there a best way and day to send promotional emails? There is, and you may have heard of it. It’s Constant Contact, the premiere bulk email marketing platform.

First, let’s see what data from previous years shows us.

Emails sent on Thursdays get the most attention.
In a webinar on email strategy during the holidays, Oracle’s marketing researchers uncovered some interesting behavioral trends. “Most of the spikes in responder rates happened on Thursdays,” they say, referring to the 2020 and 2021 holiday seasons. “Thursdays tended to be lower volume days. With that lower competition in the inbox came a higher share of consumer attention and positive engagement,” explains Chad S. White, Head of Research at Oracle CX Marketing Consulting.

Here are a few other observations White and his colleagues made to help you pick the best time to hit “Send”:

While Thursday is a clear winner, Fridays saw a dip in responder rates.
In the days after popular holidays, sending volume drops, but engagement increases – there’s less competition, and people are more active in their inboxes.
Christmas Eve and Day had lower than average sending volume in 2019 and poor engagement. You may want to consider pausing your campaigns during those days.
Now that you have a good idea about timing let’s ensure you have everything you need to make your emails successful this holiday season, including a Social Media calendar.

Verify your email lists to reduce sending costs and land in the inbox
Email service providers charge based on the number of contacts you store and the number of emails you send. So, before you send, “double-check your email lists to ensure all your contacts are valid and active,” says Siva Devaki, founder and co-CEO of MassMailer.