Microsoft has rolled out a patch that will warn Windows 7 users that security updates will soon come to an end.
The patch rolled out Wednesday warning users of the impending deadline, January 14, 2020, when the software giant will no longer roll out fixes for security flaws and vulnerabilities. The deadline comes some 10 years after Windows 7 first debuted in 2009, more than half a decade before Microsoft’s most recent operating system Windows 10 was introduced.
Microsoft’s move to stop issuing security updates is part of the company’s ongoing effort to push users to its latest software, which stands on a greater security foundation and improvements to mitigate attacks.
Starting April 18, users on Windows 7 will begin receiving warnings about the approaching cut-off.
Windows 7 still commands some 40 percent of the desktop market, according to Net Applications. With exactly 300 days before the deadline, the clock is ticking on consumer security support.
For years, Microsoft allowed Windows 7 users to upgrade to Windows 10 for free to try to encourage growth and upgrades. With those incentives gone, many only have the lack of security updates to look ahead to, which will put business data and systems at risk of cyber attack.
When Pantone announced its 2019 color of the year as the bright and vivacious “living coral,” designers and artists all over took notice. And since color and culture go hand in hand, we’ve also seen a few new colors with even more vibrancy now emerging on the scene.
Color has always played a huge role in our lives. We all know our favorites, and it’s not uncommon for us to share a few. Each hue transmits a particular feeling, energy and mood, and by learning more about these trends we’ll be able to explore exciting inspirations we might otherwise ignore.
So let’s take a look at a few more emerging color trends for 2019.
In the creative, makeup and beauty worlds, the color gold is the champion of luxury brands. Models adjust their selfies with that perfect golden-hour glow, artists attach gold leaf to their canvases, and jewelry designers go in on fantastic gold designs.
And with an ever-growing global economy, it’s not a total shock that our tastes are becoming more expensive. The color gold is, in fact, driving this trend as we find ways to exude a sense of confidence in all areas of our lives. Psychology tells us that gold can make you feel glamorous while also inviting courageous feelings of passion and wisdom. Pretty cool!
Are you feeling a little fancy today? Try out one of these gold design tutorials. I myself have already used this color a few times this year! Not only is it applicable across a variety of projects, but it also ranks as the top searched color on both Envato Market and Envato Elements! How’s that forgold standard?
Recreate the metallic sheen and luster of stunning gold letters with this text effect tutorial! Join Enrique Elicabe as he explains how to use Photoshop layer styles to achieve realistic gold textures and colors.
More Gold Tutorials
Want more gold tutorials? Jump to a few of our favorites.
Artists have always been connected to nature—and therefore, the color green. Green is the color of life. It’s associated with feelings of growth, harmony, renewal, and balance. It’s the circle of life all in one color, really. We notice it throughout the seasons, and now that we’re becoming more conscious of our environmental impact, natural green colors are dominating our work spaces, creative activities, and lifestyle designs.
Natural Green Inspiration
Hunter green is one of the most common greens designers are excited by, although you’ll also find many variations. Naturally, it inspires many creative projects with nature-infused themes, but it’s also associated with wealth and finance. So you’ll find it most prevalent in design topics like stationery, websites, and more.
Remember the 90s TV show, Double Dare? Now you can relive all your favorite slime fantasies with one of the boldest fashion statements to hit the catwalk: UFO green. Daring and slightly unusual, this bold color choice has already been favored by fashion giants like Gucci and Versace.
So how do you stand out when everything is already so saturated? Many looking to this bright neon trend might be trying to do just that: stand out.
Neon Green Inspiration
From the catwalks of the spring 2019 runways to the fictional paradises seen in digital art, neon green is definitely a stunner. At the forefront of what you’ll see from this trend are vibrant vacation clothes, graphics, and colorful photography. But you can also check out our tutorials to find out how to use this cool color.
Procreate is the go-to digital painting app for many new artists. And now you can create epic, neon-colored hair with this tutorial from Maria Dimova. Learn how to use different brush settings and layer styles for a vibrant hairstyle.
More Neon Green Tutorials
Try out this wild color out yourself! Check out these helpful tutorials.
Neon green isn’t the only psychedelic color to emerge for 2019.
And last year we called it! Many fan favorites come in the form of electric neon pinks, oranges, and even some unique purple flavors. Neon colors, after all, are an ode to the eclectic retro ambience of the 1980s. Everything certainly pops with them, and if used effectively, they can bring creative, spunky energy to any piece.
Neon Color Inspiration
Fashion designers like Jeremy Scott are also going full-on construction worker with bright, neon yellow accents for jumpsuits and other quirky designs.
Need some neon inspiration? Try your hand at a bold photo effect like the one below.
In this tutorial, Abbey Esparza shows you how to add a punk-rock pop art vibe to your portraits in Adobe Photoshop. Learn how to create the perfect neon glow and how to bring more vibrancy and brightness to any portrait.
More Neon Color Tutorials
Excited to try your hand at these colors? Check out these amazing tutorials.
Will we ever grow tired of blue? Blue is a color you can feel and also design with. And the cobalt version refers to the extraordinary pure blue pigment discovered by chemists at the turn of the 19th century.
Cobalt Blue Inspiration
Cobalt blue was a favorite among legends like Vincent van Gogh. It also inspires a magical energy you might find in many neon-themed designs. Try out the one below for a cool text effect.
I’m a digital artist with a love of all things Photoshop. Check out my tutorials for great tips on digital painting, photo manipulation, and photo effects on Envato Tuts+! View all posts by Melody Nieves
Did you know Alexa records everything you say? Here’s how to delete it all
Voice assistants like Alexa may be incredibly popular, but they’re also new technology, and they’re raising a few big questions. One of those questions is just how voice commands and related conversations are processed and stored. Alexa devices, for example, store recordings of your history of commands or Alexa-related discussion that it picks up on. This data is held in Amazon cloud services and doesn’t just go away on its own.
That makes some people pretty uncomfortable, especially those who are sensitive about their privacy or worried how these recordings may be used. The good news is that you can delete your history of Alexa recordings whenever you want to. Here’s how to do it.
STEP 1: OPEN THE ALEXA APP
Navigate to the Alexa app you use to control your Alexa device. It’s probably on a mobile device you have, and the icon is a light blue with a white circle. Open up the app, and sign in using your Amazon account password if necessary. If you’ve never used your Alexa app before, or if it’s been a very long time since you’ve used it, Alexa may run you through a quick setup procedure first. This only takes about a minute or so to get through.
When you arrive at the home screen, look in the upper left-hand corner and select the icon that looks like dashed lines, or the main menu. Look down to the bottom of the menu and select the option that says Settings.
From here, look at the top of the new menu and select Alexa Account. This will take you to yet another menu. At the bottom you should see an option that says Alexa Privacy. Select this to begin.
STEP 2: SORT AND GO THROUGH YOUR RECENT ALEXA HISTORY
The Alexa Privacy section will give you several different options for reviewing the sensitive information that Alexa has collected. You may want to spend some time here. But for this particular task, you will want to go to Review Voice History. This will open a new screen with all your recorded Alexa conversations.
At the top of the screen, you will see an option to change the Date Range. You can choose options for seeing today’s commands, yesterday’s, and so on, all the way to viewing your entire history. If you really want to weed through all your recordings, you need to choose All History. This will display all your conversations with Alexa when they occurred, and on what device.
STEP 3: DELETE YOUR HISTORY AS YOU WISH
As you view your recordings, you will notice that some have the text of your conversations, like, “Alexa, is it gonna snow today?” but that other recordings say, “Text not available – audio was not intended for Alexa.” These recordings happen when Alexa is still listening for a second after answering your question (it’s caught me mocking it before), or if nearby conversations sounds like someone said “Alexa” but the voice assistant determines that no one was really talking to it. You can click on these recordings to play them and see what they are if you are curious.
To the left of each recording, you will see a checkbox. Select the checkbox of every recording that you want to delete. Then go up top and choose Delete Selected Recordings to remove them all.
STEP 4: DELETE YOUR WHOLE HISTORY AT ONCE IF YOU NEED TO
If you don’t want to take the time to review all your recordings, or don’t really care what they say, you can also delete them all without looking. Simply look at the top of the Review Voice History menu and select Delete All Recordings for All History.
You can also delete your entire history from your computer without going to the Alexa app. Simply go to Amazon’s Manage Your Content and Devices site, and make sure that you are in the Devices tab. Here you will see all the devices connect to this Amazon account. Select an Alexa device, and then look below the name of the device to see an option that says Delete Voice Recordings. Select this, and Amazon will pop up a quick warning screen. Select Delete, and you should get a message that says Your deletion request was received. All done!
FINAL NOTE ON DELETING ALEXA RECORDINGS
Deleting Alexa recordings is an important part of your privacy, and Alexa recordings have made their way into prosecution cases before, although there’s not a lot of precedence for this sort of thing so far. We understand if you don’t want your recordings existing out there in the cloud. However, there is an important caveat to deleting your messages: Alexa uses your recordings to help improve the accuracy of its listening functions. In other words, the more you talk to Alexa, the smarter it becomes at recognizing your voice and understanding what you’re saying. When you delete all your recordings, you’re getting rid of Alexa’s “memory” of your voice, so Alexa may have more trouble recognizing your commands. It’s a small price to pay, but worth noting. You can always build the recognition back up again with new voice commands.
Earlier this week Google released an update for the Chrome web browser that it urged users to ensure was implemented immediately. That was because the Threat Analysis Group at Google had uncovered a critical zero-day vulnerability that was already being exploited in the wild. Now a Google security engineer, Clement Lecigne, has warned that another zero-day vulnerability that is also being exploited, impacting Windows 7 users, was being used together with the Chrome exploit to take over Windows systems. Google is now urging all Windows 7 users to upgrade to Windows 10, as well as make sure their Chrome browser is up to date, to escape the attention of the combined threat.
The Windows zero-day is a local privilege escalation in the win32k.sys kernel driver that allows it to escape the security sandbox. The vulnerability can be used to elevate system privileges by an attacker who might then be able to execute remote malicious code. “The vulnerability is a NULL pointer dereference in win32k!MNGetpItemFromIndex when NtUserMNDragOver() system call is called under specific circumstances” Clement Lecigne said, adding “we strongly believe this vulnerability may only be exploitable on Windows 7 due to recent exploit mitigations added in newer versions of Windows. To date, we have only observed active exploitation against Windows 7 32-bit systems.”
The Google Threat Analysis Group disclosed the zero-day to Microsoft who have said they are working on a fix but, as of yet, there is no indication of how long this might take. Currently, the status of this vulnerability has to remain as a critical and unpatched one. For this reason, Google is advising users of Windows 7 should upgrade to Windows 10 and apply patches from Microsoft as soon as they become available. “Not all vulnerabilities are created equal, and many, if considered on their own, are not cause for undue concern,” says Jim O’Gorman, president of Offensive Security, who continues “if they were flagged by the organization’s security solution, they likely would not have been prioritized in patching. It’s when a group of seemingly minor flaws are chained together that they can be used to devastating effect.”
I report and analyse breaking cybersecurity and privacy storiesGoogle Chrome’s security lead and engineering director, Justin Schuh, has warned that users of the most popular web browser should update “like right this minute.” Why the urgency? Simply put, there is a zero-day vulnerability for Chrome that the Google Threat Analysis Group has determined is being actively exploited in the wild. What does that all mean? Well, a vulnerability is just a bug or flaw in the code and while they all need to be fixed, not all of them either can be or are being exploited. A zero-day vulnerability is one that threat actors have managed to create an exploit for, a way of doing bad things to your device or data before the good guys even knew the vulnerability existed. In other words, they have zero days in which to issue a fix. The bad news for users of Google Chrome is that this particular zero-day vulnerability, CVE-2019-5786, is already being exploited by the bad guys. Which is why it’s so important to make sure your browser has been updated to the latest patched version that fixes the vulnerability.
The problem explained
Although information regarding CVE-2019-5786 remains scarce currently, Satnam Narang, a senior research engineer at Tenable, says it is a “Use-After-Free (UAF) vulnerability in FileReader, an application programming interface (API) included in browsers to allow web applications to read the contents of files stored on a user’s computer.” Some further digging by Catalin Cimpanu over at ZDNet suggests that there are malicious PDF files in the wild that are being used to exploit this vulnerability. “The PDF documents would contact a remote domain with information on the users’ device –such as IP address, OS version, Chrome version, and the path of the PDF file on the user’s computer,” Cimpanu says. These could just be used for tracking purposes, but there is also the potential for more malicious behavior. The ‘use-after-free’ vulnerability is a memory corruption flaw that carries the risk of escalated privileges on a machine where a threat actor has modified data in memory through exploiting it. That’s why Google has issued the urgent update warning, as the potential is there for exploits to be crafted that could enable an attacker to remotely run arbitrary code (a remote code execution attack) whilst escaping the browser’s built-in sandbox protection.
What to do next
Luckily this is an easy problem to fix, just make sure you do it as soon as you’ve finished reading this! First, head over to the drop-down menu in Chrome (you’ll find it at the far right of the toolbar – click on the three stacked dots) and select Help|About Google Chrome. You could also type chrome://settings/help in the address bar if you prefer, which takes you to the same dialog box. This will tell you if you have the current version running or if there is an update available. To be safe from this zero-day exploit, make sure that it says you are running version 72.0.3626.121 (Official Build). If not, then Chrome should go and fetch the latest version and update your browser for you automatically.
Travis Biehn, technical strategist and research lead at Synopsys, said “Google Chrome is some of the most robustly engineered C and C++ code on the planet, the security teams working on Chrome are world-class. Despite Google’s security program, and despite their active collaboration with leading security researchers through generous bug bounty programs, it still suffers from memory corruption attacks related to the use of C and C++. Luckily for the public, Chrome ships with an effective mechanism for update and patching – one that can get a critical fix out to end users in real time.”
Normally updates happen in the background when you close and reopen your computer’s browser. But if you haven’t closed your browser in a while, you might see a pending update:
On your computer, open Chrome.
At the top right, look at More .
If an update is pending, the icon will be colored:
Green: An update’s been available for 2 days.
Orange: An update’s been available for 4 days.
Red: An update’s been available for 7 days.
To update Google Chrome:
On your computer, open Chrome.
At the top right, click More .
Click Update Google Chrome. If you don’t see this button, you’re on the latest version.
The browser saves your opened tabs and windows and reopens them automatically when it restarts. If you’d prefer not to restart right away, click Not now. The next time you restart your browser, the update will be applied.
TAMPA (WLFA) – The disabled plaintiffs call themselves activists working to improve society for the disabled, one lawsuit at a time.
Critics call it “legal extortion,” now targeting small business owners who feel they are “sitting ducks” for ADA lawsuits regarding their websites that are not accessible to some with disabilities.
Last year, there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017, according to website accessibility company UsableNet. The majority of lawsuits originate in Florida and New York.
“The attorneys are telling us, ‘You can’t fight this. There’s nothing you can do, just write them a check,'” said Ben Tundis, owner of Island Comfort Footwear in the Westfield Countryside Mall in Clearwater.
Tundis is one of 175 business owners sued by Emily Fuller, of Broward County, a visually-impaired woman holding businesses accountable if they have websites that are not ADA compliant. Fuller, in her lawsuit filed Jan. 4, claims that she was not able to use the recently launched website of Tundis’ shoe store.
Fuller uses a screen reader to use the Internet and claims the shoe store’s website lacked coding that would communicate with her software. This excluded her from shopping on the website, which is a violation of the Americans with Disabilities Act, according to the lawsuit.
Lawsuits like this one are being filed by the stackful, typically by one plaintiff working with a handful of lawyers who are gaining notoriety for these types of cases.
South Florida attorneys Pelayo Duran and Roderick Hannah represent Fuller. Duran tells 8 On Your Side’s Better Call Behnken that clients like Fuller are providing a needed service for society to ensure that websites are ADA compliant and accessible to all.
“It’s a very good thing for society that plaintiffs like Ms. Fuller are providing,” Duran said. “I want to make sure you understand that it’s not about attacking small businesses.”
Fuller has gone after big names, such as Sephora, Helzberg Diamonds, The Home Depot and Chick-fil-A, claiming their websites are not ADA compliant. Some of her recent cases are against the Clearwater shoe store, an activewear boutique in Orlando called Sassy Pants and Tampa Sportservice Inc, the company that runs a store that sells Tampa Bay Lightning apparel inside Amalie Arena.
In most cases, private businesses can’t be sued for damages, under the ADA, says Anastasia Protopapadakis, an ADA defense attorney with the Miami firm Gray-Robinson. Businesses are sued for attorney fees and compliance. Businesses who agree to settlements or lose their cases must pay attorney fees and agree to become ADA compliant within a set amount of time, she said.Some legal experts, and even some advocates for the disabled say plaintiff lawyers are taking advantage of businesses that don’t realize they are doing anything wrong. Instead of reaching out to the businesses and asking for compliance, they sue.
Protopapadakis calls these lawsuits, “corporate extortion” and urges business owners to take a serious look at their websites and make sure that a person with visual or hearing disabilities can use their site.
She said most businesses faced with this type of lawsuit settle the case for attorney fees and compliance. That’s because that is cheaper than litigation.
“Any case appealed to the 11th Circuit has not gone the defendants’ way,” Protopapadakis said.
Protopapadakis said while plaintiffs don’t receive money for damages, some do receive money in exchange for keeping settlement details confidential.
Further frustrating businesses, there are no federal regulations to give businesses a checklist of what they must do to make their websites ADA accessible. The ADA was established in 1990, before websites like we have today. One thing is clear, though, courts have ruled that most websites must be accessible under the ADA.
While there are no clear regulations pertaining to websites in the ADA, courts have recognized web accessibility standards called Web Content Accessibility Guidelines 2.0 (WCAG), created by an international consortium of volunteers.
Some of the requirements:
Content must be coded for audio translation by screen-reader software.
There must be on-screen captions in videos for screen-reader software to read to the blind and descriptions for the deaf.
Sites must include accessible drop-down menus for those who use a keyboard as an alternative to a mouse.
These are requirements that every website should have under the ADA, said Chris Danielsen, of the National Federation of the Blind.
Danielsen, who is blind, said he uses screen-reader software every day to access the Internet and runs into problems on a regular basis because websites lack the appropriate coding.
However, he said mass lawsuits, especially those filed by one plaintiff with an attorney, concern him. He said negotiation and education should come first. He also feels that settlements should not be confidential, so the public knows the terms and knows the plan for accessibility for each site.
“Rather than spraying businesses with a firehose of litigation, a much more thoughtful and transparent approach would be a better form of advocacy,” Danielsen said.
Danielsen recommends business owners make sure their website developers know how to make your website compatible. There are several companies that specialize in website compatibility. The National Federation of the Blind has resources on its website to help businesses. Locally, the Lighthouse for the Blind can review websites and offer guidance.
So, who must be accessible? That depends on where the business is located. In the 11th Judicial Circuit, which includes Florida, websites that are connected to a physical store must be accessible to those who are visually and hearing impaired.
Accessibility can get costly, depending on what type of website you have, and whether you do it when you first develop the website or later, said Teresa Huber, president of Get ADA Accessible, which focuses on website accessibility. We can make your site accessible to those with disabilities for less than you think. Visit our Website Accessibility website for more details.
She said a simple, 10-page website would cost about $1,600 for a firm like hers to audit and identify accessibility issues. The cost of fixing the website would depend on deficiencies, she said. Spearhead Multimedia uses a different approach for less than $100, usually around $500. Get your estimate today.
One small business recently sued by Emily Fuller is Sassy Pants Active Wear Boutique in Orlando. Owner Donna Anthony says she hasn’t been served the lawsuit yet, but she is concerned.
“I never in my wildest dreams thought a website would have to have accommodations,” Anthony said. “My builder knew about ADA compliance for my physical location. My web developer did not.” At Spearhead Multimedia, we’re on the forefront of WCAG 2.1 AA and will help you make your website accessible to those with disabilities. Contact us today, it’s less expensive than you think.
With more than 64% of the global market as of last month, Google’s Chrome browser is by far the most popular desktop web browser by a massive margin. The next closest is Microsoft’s Internet Explorer, and its global market share totalled less than 11% in December 2018. Chrome is the browser of choice for so many reasons, not the least of which are things like simplicity and speed. When it comes to speed though, things aren’t always straightforward. Chrome is typically lightning fast when loading webpages, but your browser speed can really take a hit when there are tons of tabs open. I know I pretty much always have tons of tabs open.
Here’s the explanation and download link:
How it works Whenever you find yourself with too many tabs, click the OneTab icon to convert all of your tabs into a list. When you need to access the tabs again, you can either restore them individually or all at once.
When your tabs are in the OneTab list, you will save up to 95% of memory because you will have reduced the number of tabs open in Google Chrome.
Privacy assurance We take your privacy seriously. Your tab URLs are never transmitted or disclosed to either the OneTab developers or any other party, and icons for tab URL domains are generated by Google. The only exception to this is if you intentionally click on our ‘share as a web page’ feature that allows you to upload your list of tabs into a web page in order to share them with others. Tabs are never shared unless you specifically use the ‘share as a web page’ button.
How do you make money? OneTab is free of charge and is not designed to make money. It was created because we badly *needed* it for our own use, and we wanted to share it with the world.
Additional Benefits Depending on how many scripts are running inside your tabs, moving them to OneTab can also speed up your computer by reducing the CPU load. We have also had reports that this also contributes to your computer resuming from sleep more quickly.
More Features OneTab lets you easily export and import your tabs as a list of URLs. You can also create a web page from your list of tabs, so that you can easily share your tabs with other people, other computers, or with your smartphone or tablet.
You can drag and drop tabs in your OneTab list to reorder them. You can also hold down the Ctrl or Cmd key while restoring tabs and they will remain in your OneTab list (meaning you can use OneTab as a way of quickly launching a set of commonly used tabs). OneTab supports retina displays. Note that OneTab is designed to leave in place any ‘pinned’ tabs you have.
You will not lose your list of tabs if you accidentally close the OneTab window, if your browser crashes, or if restart your computer.
2018 Update: We’ve been working like crazy to make OneTab much much better – including implementing lots of your feature suggestions. We’re full time on it now and have great momentum. Thank you for all of your thoughtful feedback, please keep it coming.
At Spearhead Multimedia, we’ve been doing email marketing for over 20 years and it continues to hold the top spot for marketing to your best salespeople, your very own customers.
Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
We at Spearhead Multimedia recommend Constant Contact. We’ve been creating successful email campaigns for clients and ourselves since 1999. We have watched them respond to changing trends and customer’s needs. They are a top tier email marketing company and have one of the highest email success rates in the industry.
Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more. At Spearhead Multimedia, most of our clients have us help collect and sort their contacts, create branded emails and provide the reporting, all done through Constant Contact.
Your account provides access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores. We will set up automated opt-in forms on your website to help build your customer list.
Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate.
Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate and exclusively use Constant Contact the best email marketing service for small businesses.
Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.
Prepay six or 12 months and save up to 15%. Nonprofit organizations can prepay and save up to 30%.
We’re confident you’ll like Constant Contact Email Marketing. But if you don’t, and you decide to close your account within 30 days of signing up, they’ll refund 100% of your payment. View Terms & Conditions
Are you considering building an email list, but have some doubts about why it is needed? Many business owners and bloggers don’t realize the importance of building an email list when they’re first starting out. Most people usually change their mind when they see the impact email lists can have on someone else’s traffic and revenue. In this article, we will share the top reasons why building an email list is important (with real case studies). We will also show you how to start building your email list – step by step.
In this beginner’s guide, we will cover the following topics:
What is an email list?
Why building an email list is important
Social media vs email marketing
What marketing experts are saying about email marketing
What do you need to start building an email list
How to choose the best email marketing service
How to grow your email list and get more subscribers
Finding new list building strategies and resources
By the end of this article, you should have answers to all your questions about building an email list.
What is an Email List?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
Why Building an Email List is Important?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
In our business, email list gets 10 times higher conversions than social media campaigns.
We are partnered with GoZone Wifi to automatically optin your WiFi users and build your list.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
1. Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
5. Email is One-on-One
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6. More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. Recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth.
This is precisely why every smart business in the world has an email list.
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
Social Media vs Email Marketing
Now you’re probably thinking, wait a minute. What about social media?
In fact, we have been asked several times isn’t email marketing kind of dead with social media taking over everything?
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
Yup, it’s an email address.
These companies know that emails are the most direct and reliable way of getting in touch with their customers.
Even if you sign up using your phone number, they will keep asking for your email address to help you find friends, for password recovery options, and most importantly to send you targeted email messages.
Here is a view of the social tab in a typical Gmail user’s inbox.
All these emails are from big social media platforms, so they can engage you with the content on their platform and get you to visit their app or website again.
All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.
While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.
They come and go.
Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.
Today we have Facebook and Twitter that are prominent, but not everyone enjoys these platform. Some people prefer Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, etc.
Basically, your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email on a daily basis.
We are not saying that social media is not important. It is, and you should explore every opportunity to reach your audience.
However, you should spend more time and effort into something that guarantees higher results.
What Experts are Saying About Building an Email List?
Don’t take just our word for it, listen to what all top marketing experts are saying about email marketing:
Out of all the channels I tested as a marketer, email continually outperforms most of them.
– Neil Patel – Crazy Egg and QuickSprout
Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort.
– Joe Pulizzi – Founder Content Marketing Institute
If you’re not building an email list, you’re making a HUGE mistake.
– Derek Halpern – Founder Social Triggers
Email is the most predictable driver of growth and sales in our business. I prefer email marketing over all other traffic channels. – Syed Balkhi – Founder WPBeginner
Many expert marketers say their biggest mistake was not building an email list when they first started out.
With all the reasons above, we hope that you’re convinced that building an email list is important for all businesses.
Now you might be wondering, how do I build an email list?
This brings us to the next section.
What You Need to Start Building an Email List:
By now, you know why building an email list is so important, and why ignoring it can be a HUGE mistake.
So let’s take a look at what you need to start building your email list.
3 Things You Need to Build an Email List:
A website or blog.
An email marketing service.
High-converting opt-in forms
We can provide all three of these for you.
For the sake of this article, we will only be focusing on the last two items on the list. We’re going to assume you have a website. If you don’t, let’s talk.
Choosing the Best Email Marketing Service
There are tons of email marketing services out there. We recommend Constant Contact, hands down. Often times, beginners use a free company to save money, which is understandable. However, some of these free platforms are not the best. Why?
Some platforms mislabel themselves as “email marketing service” when in reality all they offer is free blog subscription via email. This allows your users to receive an email update every time you publish a new blog post.
But that’s not true email marketing. Here are some of the downsides of using a free blog notification service:
You can’t send out private email newsletters. To send an email, you will have to publish a new blog post, which means that the information you want to share will have to be publicly available first.
You can’t personalize the email message. It will be delivered in the same format often with no branding or personalization.
You can’t categorize subscribers by interests, demographics, or content type.
There is no reporting. You don’t know how many people got the email, what percentage of users opened it, and how many of them clicked on your links.
If you later tried to move to a paid service, your users will have to re-confirm their subscription. Many of them will not do it, and you will end up losing subscribers.
This is why we ALWAYS recommend using a professional email marketing service, like Constant Contact, right from the beginning.
Yes, they cost a little bit of money, but they are an investment in your business which pays huge returns.
The benefit of professional email marketing services are:
You can send private mass emails to your subscribers.
You can see subscriber activity and group your subscribers based on actions they take.
You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers.
With reporting tools, you can see which country you have the most subscribers from. You can adjust your time zone preferences, and send emails at the right time.
Last, but definitely the most important, you can see the email addresses of all your subscribers.
There are hundreds of professional email marketing services available.
For small businesses, we recommend using Constant Contact because they are one of the largest email marketing services in the world.
They offer a 30-day free trial. This gives you plenty of time to set up and start seeing the results. At the end of 30 days, your email list would likely be paying for itself (cost $20 / month). Start your free trial.
Once you have signed up with Constant Contact, the next step is to add opt-in forms to your website to allow your users to subscribe.
Growing Your Email List and Getting More Subscribers
Did you know that more than 70% of visitors abandoning your website will never return? It’s true, just look in your Google Analytics and look at the percentage of new vs returning visitors.
That’s why you need to convert every website visitor into an email subscriber before they leave, so you can send them relevant messages to bring them back.
An average internet user spends just a few seconds looking at a website. This gives you very little time to engage them. If your email sign up forms are not noticeable, then users will leave without ever subscribing to your website.
The biggest mistake that we see beginners make is not strategically placing high-converting opt-in forms.
Constant Contact provides you with codes to embed in your theme, we handle that for you.
This is why we recommend our users to use OptinMonster. It is the most powerful conversion optimization software that helps you convert abandoning website visitors into subscribers and customers.
Instead of adding boring sign up forms to your sidebar, you can easily create high-converting opt-in forms like lightbox popups, floating header and footer bars, slide-in scroll boxes, fullscreen welcome mat, inline forms, and more.
But what makes OptinMonster really powerful is the behavior automation and personalization features. OptinMonster allows you to automatically show different opt-in forms based on where the user is coming from, which page they are visiting, and what they are doing on your website.
For example, the Exit-Intent® feature track your users’ mouse behavior and show them a targeted opt-in form at the precise moment they are about to leave. This helps you convert abandoning visitors into subscribers.
Nicolas Gagne, a small business owner, combined Constant Contact with a single exit-intent optin to grow his email list by 500%. This helped him triple his revenue from his online store (see the full case study).
Get started with OptinMonster today — Use the coupon WPB10 to get 10% off.
Note:OptinMonster was started by WPBeginner’s founder, Syed Balkhi, because he wanted to get more email subscribers, faster. It helped us increase our email signups by 600%. Due to popular request, we released this tool for the public, and currently, it’s the most recommended lead generation software in the market.
List Building Strategies and Resources
Having the right tools is crucial, but knowing how to use them properly is what makes the most difference.
In your email marketing strategy, the most important thing you should plan out is segmentation.
What is email list segmentation?
Email list segmentation is the process of grouping your subscribers, so you can better personalize your emails based on interest.
It helps you get higher open rates and click-through rates. This definitive guide to email marketing has all the information you need to segment your email list like a pro.
If you want to start growing your email list quickly, we have a system that incorporates your wifi network to optin users coming into your brick and mortar business.
We can create your optin forms and place them on your website, blog and social network accounts.
Content Upgrades are the highest converting opt-in forms. It’s a technique where you offer bonus content at the end of your popular blog posts. These usually convert 5 times higher than a regular opt-in. Here are some content upgrade ideas that you should check out. We will work with you to help choose what’s best and set them up for you.
There are a lot of different ways to capture email leads, we can create lead captures using Optin Monster and Constant Contact.
It does not matter what kind of business you run, what kind of website you have, or what industry you are in.
If you have a website, and you want to turn your visitors into returning customers, then you need to get them in your email list.
We hope this article helped you understand why building an email list is important and helped you get started on the right foot.