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A whole new year.

And it’s time to decide what you will do with it.

With days like Motivation and Inspiration Day (Jan. 2nd) and National CanDo Day (Jan. 4th), there are plenty of days to celebrate and focus on getting things done this month.

Starting with New Year’s Day (Jan. 1st), people start talking about the New Year’s resolutions they’ve made, and marketers everywhere will be talking about planning an entire year’s worth of marketing now. And I’m no exception.

Yes, marketing takes time and effort. And, you’ll have a greater chance of success if you use an online marketing calendar to plan your marketing strategy in advance. But it doesn’t have to be difficult.

The most important thing to remember is that your marketing plan is a living document. Right now, it needs to be a basic roadmap for where you want to go and how you plan to get there.

There’s no need to sit down and plan the details of each and every campaign right now —  unless you’re feeling industrious or have a team of marketers at your disposal. Instead, look at the big picture of where you are now and where you want to be. Then, pencil in some holidays, local events, and any “annual” activities that align with your brand. This gives you an outline dotted with focal points for your marketing efforts.

Once you have your focal points, you can start to fill in plans for cross-channel campaigns, stand-alone emailssocial media contestsad campaigns, etc.

Creating a marketing plan outline for the year now will make it easier to make adjustments if and when you find them necessary.

Once you have the outline completed, you have your marketing plan for the year all mapped out. And when it comes to creating and executing those campaigns, break them down into small, manageable bites, whether that’s a month at a time, a week at a time, or even a day at a time.

Trello calls this process of breaking things down into the smallest possible tasks microproductivity. I call it amazing because even the largest elephant isn’t that big if you only look at one square inch at a time.

So, now that you’ve got your 2024 marketing calendar roughly marked out with a plan that’s going to help you crush your goals for the year, it’s time to get to the next task . . . creating the first campaign on your calendar.

To get started, take a look at these January holidays, newsletter ideas, and fun subject lines and see where your imagination takes you.

Related: How to Maximize Your Email Results This Holiday Season

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January holidays — 2024

January newsletter ideas

While many new entrepreneurs may think marketing campaigns are all about selling, that’s untrue.

The biggest advantage small businesses have over the big guys is the relationships they build.

Nothing can replace the feel of a small town or being on a first-name basis with your butcher. And those relationships are built by talking with your customers, not at them.

Start by using days like Get to Know Your Customers Day (Jan. 19th) to send out a survey. The new year is the perfect time to ask about goals and resolutions.

Related: How To Create The Perfect Email

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January newsletter ideas for helping your readers reach their goals

When you take time to get to know your audience, you stand a better chance of knowing what they want and need and how you can help and support them.

Here’s how you can support your readers this month:

  • Be an inspiration. Share stories about how you, your employees, or other locals are overcoming obstacles to be a success. Take it from your newsletter to social media by asking followers to share their definition of success.
  • Be a resource. Consider the different resolutions your readers may have made, and look at how your business or organization can help them achieve those goals. Then, reach out to your readers with how you can help, including providing a list of additional resources they could use. Better yet, ask them to share their resolutions on social media, then create a list of resources based on the answers you received.
  • Be an ally. Think about sponsoring a mentor program or a support group, or offer up your location for after-hours meetings for those who already have support groups started in your community. If it’s inappropriate for you to host guests at your place of business, poll your readers and followers to see if they’d be interested in joining a Facebook group or meeting at a local coffee shop or public library.

January newsletter ideas for making your readers feel good

With days like International Mind-Body Wellness Day (Jan. 3rd) and National Compliment Day (Jan. 24th), it’s easy to find a moment this month to make your readers feel good.

  • Be a partner. Partner up to raise funds for a local nonprofit. Whether you hold a “cuddly kitten” picture contest on social media to raise funds for a local shelter, partner with a local gym and sponsor a community beginners Yoga class, or get with a local counselor to create a free video on meditation or mindfulness, there are a lot of things you can do in partnership with your fellow business owners and nonprofits to benefit your community.
  • Build relationships and trust. If you’re already doing something great for your community, share what you’re doing with your readers and let them know how they can contribute.
  • Be a resource. Share tips on mental, physical, and emotional health. Depending on your brand, you can share funny stories about how you relieve stress — personally, I make bread — or you can supply professional tips or curate content from a trusted source.

Whatever holiday you highlight in your newsletter this month, whether you issue a challenge, offer advice, or ask your readers to share, include a branded hashtag and a custom hashtag — along with a corresponding post on social media — so you can easily find and like what they post!

January newsletter subject lines

  • “We’re committed to providing excellence” – Commitment Day (Jan. 1st) – Let your readers know your intentions.
  • “Let’s talk about it” – Day of Dialogue (Jan. 5th) – Great for starting a conversation with your readers, asking for feedback, or sharing important updates about your business that are open for commentary.
  • “Have we got a story to tell you!” – National Storytelling Week (Jan. 29th – Feb. 5th) – Perfect for sharing any story related to your business or community.
  • “Here’s how we’re kicking off 2024.”
  • “These are our top picks for 2024.”
  • “Join us as we celebrate 2024.”
  • “Gift card burning a hole in your wallet?”
  • “The holidays might be over, but the sale’s still happening.”
  • “We’re giving back in 2024 and want your help!”
  • “Jumpstart your resolution with us!”

For more January holidays and ideas on what you can do to share them with your customers, download the graphic below. Or, start the new year by planning your marketing strategy now with our 2024 Online Marketing Calendar. Complete with a free template and a list of holidays you can use to plan a successful year.

Related: How to Build an Effective Email List: 18 Best Practices and Strategies

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River Cartie

Article by River Cartie

River Cartie is the Sr. Content Strategist at Constant Contact. Specializing in online marketing, she loves the challenges and rewards of educating small businesses and nonprofits on how to maximize their marketing efforts. In her spare time, you can find her scouring the countryside for the perfect deal, taking long walks in the woods (camera in hand), or curled up by a warm fire, writing.