6. Plan Your Content
Your content will depend on many factors, including what you’re promoting and your audience’s preferences.
You also want to ensure everything works towards one of the goals you outlined in step 2.
Depending on the platform(s) you’re using. Your content could include memes, educational videos, links to blog posts, or anything else your audience will find helpful.
You should include informative and entertaining content, as well as things that are directly promoting your brand. This will usually generate better engagement and sharing than strictly sales pieces.
7. Create A Social Media Content Calendar
The next thing you should do is make a content calendar that clearly outlines when you’ll be posting and where you’ll be posting it.
Your goal is to catch the attention of the biggest audience and generate maximum engagement. This will vary, depending on several factors, including your business, your audience, and the time of year.
However, you should ensure that you’re regularly posting content. Try to find the sweet spot between posting too much (and annoying your audience) and posting too little (and being unimportant).
Don’t worry if you can’t figure this out exactly right now. It may take some experimentation on your part.
And speaking of things that will require some testing, your content calendar should include not just the date on which you will post things but what time of day you will post them.
Every brand has an optimal post time at which the most significant number of targets will see it. There may be one time per week or several per day – it all depends on your audience.
8. Track Your Performance
Once you start pushing posts live, you’ll gather information about what’s working and start identifying trends.
The best and easiest way to monitor this is by looking at your metrics. Most social media platforms offer some form of analytics for commercial users, in which you can view statistics on reach, impressions, and response rates.
The ones that matter to you will depend on your goals.
If your goal is to increase engagement, you’ll want to track likes, comments, and reshares. For example, if you’re following the number of web visitors who sign up for your newsletter, you’ll want to measure the click-through, conversion, and bounce rates. If you’re using paid ads, you’ll want to keep an eye on your cost-per-click.
Look for commonalities among your most successful and least prosperous posts. This will give you insight into the type of social media content you should post.
9. Tweak And Rework Your Strategy
Social media marketing isn’t the type of thing that pays instant dividends. It requires some time to understand what works and what your targets are like.
And once you feel confident your content is on-target, on-brand, and generating results, your social media strategy will still require regular adjustments based on changing preferences, trends, and audience needs. As your business evolves, your social media presence should evolve with it. You may want to branch out onto new platforms, add paid advertisements, or change how frequently you post. You will need to revisit your plan and rethink it regularly.
The goal is to keep looking for new ways to maximize the impact of your presence on social platforms with an evolving social media strategy. And while that’s a job that is never done, over time, you’ll gain a feel for what you’re doing that will help you generate more consistent results.
Keep Your Eyes On The Prize
It’s easy to get distracted in the world of social media, and that makes creating and implementing a social media strategy for it difficult.
You can get so close to your content that you lose the forest for the trees, which makes it essential to step back regularly and look at the bigger picture.
Everything you post should have a purpose and actively work towards achieving one of the goals of your social media strategy.
But by putting in the work, keeping an open mind, and not being afraid to take risks, the social media strategy you develop will surely reap the rewards for your business.