Continue to adapt to new customer behavior.

At Spearhead Multimedia, we’re always looking for ways to improve not only our own business but our clients’ business as well. After all, our clients’ success is our success. This is a reprinted article from Google to help companies to adjust to the current climate.

Customer behavior is changing with new regulations, so you may be wondering what your specific customers need from a business like yours right now. Consider asking them directly via your social media channels. You can also use tools like Google TrendsGoogle Alerts, and explore the fastest rising retail categories in Google Search for more insights.

You may also be looking to shift some of your products or services online. Start by thinking about what value you offer to your customers. Are there ways for you to provide that value in a different format or online channel? For example:

  • A retailer with a brick and mortar shop might sell products online.
  • A restaurant might offer online ordering for pickup and delivery.
  • A personal trainer might begin virtual training sessions for clients.
  • An artist might host a YouTube live stream to teach classes.

Contact us to get your inventory online or to assist you with video presentations.

If you do not have a website for your business, start by getting a domain and exploring options for building a website. We can make your website simple – making sure you include essential information about your business and how potential customers can contact you.

If you are interested in exploring online food ordering options for your restaurant, consider trying The Ordering.app, which is now part of Google. It can help you to get your menu online quickly and integrates easily with select POS (point of sale) systems. We have integrated many restaurants to incorporate online ordering. Click here to inquire about your foodservice business.

Every customer is significant; you could add Free WiFi that captures their email and welcomes them back when they return. It also allows you to add them to your email contact list to stay in touch with them.

You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services, or teach customers how to do something new.

Adjust your advertising

As this situation evolves and customer behavior changes, online advertising is one way to keep your current and potential customers up to date. With Google Ads and Facebook/Instagram Advertising, you can communicate the information that you think is most relevant to them during this time, like changes to your offerings, inventory, or hours.

Ads we create have built-in automated solutions that will help optimize your ad campaigns to show the right message to the right user, at the right time. To ensure your advertising is reflecting your business priorities, you may also want to update your ad campaigns. We have been managing Google Ads campaigns for clients for over 15 years. We can do this for you. Learn more…

Run your business remotely

You and your team may already be working remotely, or you may be preparing for that possibility in the future. Try these digital tools to help you and your team stay connected and productive from afar.