Get serious about analytics for your content
This one word — analytics — can be the difference between success and failure on LinkedIn. Creating content is only the start. Knowing what’s resonating with your audience is what matters. This allows you to continually adjust your strategy with the goal of reaching a larger audience and boosting engagement.
You can view analytics for all types of LinkedIn content, including short-form posts, articles, videos, images, polls, and events. This includes data such as:
- Impressions by demographics
- Article performance
- Video performance
These insights are needed to understand your content’s impact on your audience. Soon enough, you’ll have the data you need to determine what type of content generates the best response. You can then create more content that matches what’s worked to date.
While getting serious about analytics for your LinkedIn content is essential, don’t let it cloud your vision. Know what matters most to you — such as making industry connections or generating leads — and create content that points you in that direction. Vanity metrics will make you feel good, but they don’t always have the intended impact on your bottom line.
Repurpose your LinkedIn content
The guidance above will help you supercharge your LinkedIn marketing, but it can do more than that. It’s a good jumping-off point for growth on other platforms and channels that marketing professionals will use to their advantage.
Examples include repurposing the content for publication on Twitter and Facebook, using it as a foundation for blog content, or sharing it with your email list via a weekly newsletter. When you repurpose content, you give it new life. And with that, you’re taking the steps necessary to establish your authority and grow your brand on other platforms.