How Your Brand Can Stand Out From The Competition
Your business can stand up against the competition using well-planned strategies. That said, here are some of the best ways that your brand can leverage to stand out from the competition.
Brand stories are helpful to provoke an emotional response and connect with your target audience.
Remain honest and tell authentic stories based on your brand persona. Brand storytelling is an art. You should convey your brand’s mission, vision, values, and beliefs in your story.
Use PR, blogs, and social media posts or your site to spread your business story to a broader audience.
For instance, Warby Parker shares their brand story on its website. The story captures the essence of how founders got the idea of starting Warby Parker after one of them lost his expensive glasses on a backpacking trip and couldn’t buy another because he couldn’t afford it.
It worked well since the story was real, and they had an aim: to solve the issue of expensive pairs of glasses. Therefore, your story should instantly connect with your audience, have an emotional appeal, and solve your target audience’s problems.
Brand stories help to build customer trust. Trust is critical for business success. Your competitors will find it harder to catch up with your business if you share a descriptive, engaging, and relevant story to connect with your target audiences.
Perform comprehensive competitive research
You can’t stand out from the crowd if you are not aware of your competitor’s strategies. By research and analysis, you will find out the factors that can make your business unique.
Emirates, a Dubai-based state-owned airline, is an excellent example of a business that used competitor analysis to establish itself as a leader in the airline industry. While the rest of its competitors chose the cost leadership approach to lead the market, Emirates used competitive research to find other ways to create a differentiation strategy.
Firstly, Emirates worked on providing exceptional customer service to their passengers. They focused on taking great care of the passengers throughout their journey.
Here are some of the things they did to establish a unique selling proposition:
- Regionally inspired dishes were served based on flight locations.
- Complimentary beverages were offered to all passengers.
- In-flight digital entertainment was provided with more than 4,500 movie options.
- Free access to Wifi was given to every passenger.
Here is an example of an advertisement where Emirates promoted itself as an airline that serves different world flavors.
Also, the company never compromised on providing the best facilities and invested a considerable chunk of money in the latest technologies to improve the flight experience.