A picture is worth a thousand words
Search engine optimization (SEO) is crucial for any eCommerce operation. Often, what sets apart one seller from the other is a great cover photo, especially when your product or service is competitive on the e-commerce platform.
Product imagery is a big trend now that social channels offer in-app shopping features, such as Instagram Shopping. Pinterest’s visual search tool allows consumers to find a product from a picture.
Businesses need product-only images for catalogs and product-related images for the website and marketing campaigns. These pictures are a great investment as you can use them across multiple sales channels. You could hire a professional or learn ecommerce product photography on your own. Whichever option you take, have some basic knowledge about the essential tools for product photography.
Related: Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers
Encourage social buying to diversify storefronts
Since March, stay-at-home orders have been on the rise, and so has social buying. Consumers discuss products on forum sites and vouch for services to their social followers.
Connect with fans on social channels to encourage social buying and diversify your storefronts. Fans will discover your business and make a purchase on social, sometimes without even visiting your shop at all.
Social platforms are a great place to promote your brand. It’s where new products and services are discovered daily. A healthy amount of social followers and search engine optimized content will help your brand shine in the long run.
When delegating tasks, ensure close collaboration between the marketing or PR team that manages social accounts and the customer service team. Streamline communications so that the questions, concerns, and complaints collected by the marketing team are addressed by the customer experience team.
Related: Building an eCommerce Website:8 Technical Aspects You Need to Know