Online marketing is in fashion, and it is a fact that some companies are already making millions in profits by selling their products and services on the so-called Network of Networks (Internet).
But, just as many are making millions, others are failing terribly. What are the secrets to being successful online?
To answer this question, we turned to Bruce Judson, author of NetMarketing (Wolf New Media) and creator of Pathfinder , the website of the giant media company Time Warner ( http://www.pathfinder.com ), which offers Your visitors links to all of your posts.
Judson offered us the following practical tips:
1. Set a clear goal. Don’t go and design a website just because everyone else is doing it. Know exactly why you are building a website and design it with that goal in mind. But don’t limit yourself: websites can serve a number of things: they can advertise your business, sell products or services, build a customer or prospect base, or much more.
2. Start by experimenting. We are talking about a new means of communication, in which not everything is said. Learn through experience. It is much more important to have a site up and running than to spend months and months planning it.