How to ask customers for reviews
There are just as many ways to ask customers for reviews as there are communication mediums within your business and marketing efforts. These include:
- In person
- Over the phone (or via text)
- Through your website (ideally, a reviews page)
- Via email (email blast, personal email, company email, email signatures)
- Via social media (direct message or post)
- Via thank you pages
- On receipts/invoices
We’ll be covering all of these and more in this post, but remember that you don’t have to stick with just one method of asking customers for reviews. In fact, you should have a few strategies running at once to ensure a steady stream of feedback is coming in about your business. Multiple and recent reviews help earn you more trust from customers and also help your business to rank higher in search results.
How to ask for a review in person
Asking for a review in person can be intimidating, but it is the most effective approach. If the opportunity presents itself, seize it!
Ask in response to praise
The easiest scenario would be that of a customer who approaches you with unsolicited praise. In this case, express your appreciation for their taking the time to provide the feedback, and then make the suggestion. For example:
Happy customer: [singing your praises]
You: That is so great to hear. We really try our best to [do what you’re being praised for]. And thank you so much for taking the time to provide your feedback.
Customer: For sure, thank you for providing such great service!
You: You know, those kinds of comments really help prospective customers to feel more confident in choosing us. If you wouldn’t mind writing what you just said in a quick review on [platform of your choice], that would be awesome.
Create opportunities with conversation
You don’t have to wait for a customer to come to you to ask them for a review. More often than not you’ll need to strike up a conversation with them that will provide the opportunity. You can do so by asking questions about their experience with your store, services, or products upon checkout. Good questions include:
- Did you find everything you were looking for today?
- Is this your first time [using the product you’re about to purchase]?
- How is that [product you’re purchasing]? I’ve tried [a similar product] but I have yet to try this one for myself.
- How was your experience in our store today?
In-person review requests are the most popular method. (Note: As we will mention later in this post, we do not recommend asking in exchange for a discount, cash, or free gifts/services.)
Don’t force it
Important: Don’t ask for a review upon a customer’s first positive remark about your business. This will render your conversation ingenuine and you will come off as not caring about their experience but rather just about getting the review. Reviews improve your reputation, but you won’t get any (and your reputation will plummet) if you don’t ask in the right manner.
Instead, get a read on the customer. If their response is short and indicative that they don’t feel like talking, don’t force it. If they respond positively and offer more information or feedback, continue the conversation. As it comes to a close, ask them for the review. For example:
“Well hey, thanks for the feedback. We love sharing that kind of stuff with potential customers so they can feel more confident about choosing us. If you’re comfortable with it, it’d be awesome if you could share any of what you said to me in an online review.”
How to ask clients for for reviews over the phone
If you own or operate a business that is customer support-heavy, you and your employees can find plenty of opportunities to ask clients for reviews over the phone. But choose who you’re asking wisely. If you’ve just helped a client through a long or difficult problem, it’s probably not best to ask them for a review.
However, if you have a self-proclaimed satisfied customer (ideally if they express gratitude for your help), this is a great time to ask for a review.
“I’m glad we were able to help you today and we so appreciate your business. We would love it if you shared this experience on [link to the online review platform of your choice]. Seeing glowing reviews from existing customers makes others more comfortable knowing they’ll get the support they need should an issue with our services arise.”
You’ll make your customer feel appreciated and valued which not only increases customer loyalty but will also increase the chances of them actually giving you that review.
Examples of asking for reviews via email
Using email to ask for reviews is a solid approach for businesses. First of all, it’s still a great channel for communicating with your customers: 91% of consumers open their email on a daily basis, and 58% of consumers check their email before doing anything else online. Second, you can include the link to the review platform right in the email and even test out different formats and language. Here are three approaches and examples of using email to ask customers for reviews.
This is an email that would go out to your customer list. You may want to do one broad email or segment it out as you see fit. This type of email could be as short and simple as a 1-10 scale rating, or it could include some brief copy. We’ve been a Constant Contact Partner since 2008. Get your free trial.
Review request email example #1
Positive reviews from awesome customers like you help others to feel confident about choosing [business name] too. Could you take 60 seconds to go to [link to review platform] and share your happy experiences?
We will be forever grateful. Thank you in advance for helping us out!
Review request email example #2
Did you know that the number of [business name] fans has doubled in this year alone? We must be doing something right! Let us know what keeps you coming back for more. This enables us to continue providing the best experience possible for you, and helps others understand how [ business name] can make their life easier.
Review request example #3
Dear [first name]
Thank you for your recent purchase. We hope you love it! If you do, would you consider posting an online review? This helps us to continue providing great products and helps potential buyers to make confident decisions.
Thank you in advance for your review and for being a preferred customer.
Even a simple 1-10 rating could work for an email blast. Image Source
Nothing can make a customer feel quite as appreciated as when they receive a personal email from the business owner. Choose a handful of loyal customers who have done a great deal of business with you, or customers with whom you’re hoping to cultivate lasting relationships, and send them a personal note thanking them for their business and asking for the review.
Involve your employees in the process. Stress the importance of customer reviews to your staff and ask that they send personal emails to customers. Let them know that they would be personally contributing to the growth of your organization and they’ll feel empowered to participate in the initiative.
Note: Be sure to keep email correspondence short and sweet. People are busy and you’re already asking them to take the time to write a review—don’t make them read a two-page letter about it!