Step 4: Describe success
Show the hero what it will look, feel, sound, taste, and smell like to succeed in their mission. What’s it like at the destination you’ll bring them to when they work with you? That’s the picture that you need to paint of how you’ll lead them to make positive changes in their lives. Also, paint the opposite picture. What will failure on this mission be like? In these descriptions, you show the hero what they very much do want and don’t want, positioning yourself as the guide to ensure success, without whom looms imminent failure to be avoided at all costs.
What does success look like if they use your offerings? You show them:
- This is how it looks.
- This is how it feels.
- This is where it is.
- This is why you want to be here.
- These are the numbers.
Make a picture of those answers for your hero in words and in visual. And, you need to tell, tell, tell that story on your website and anywhere else your brand has a presence.
Contact us today to help you get more conversions on your website.
Related: Building an eCommerce Website: 8 Technical Aspects You Need to Know
It’s up to you to create the visual and copy messages that make it clear how you help your heroes avoid failures and achieve success. When your website clearly conveys these ideals, you will get more clients for your business achieving significant results and mitigating mistakes by working with you.
Step 5: Summarize the hero’s transformation
Summarize that shift in a concise and appealing manner, and you have your own transformational offer in which you bring people from point A to point B. The journey you describe shows how you help the hero succeed and avoid failure, and when you do this well, you complete your Brand Sprint.