As quickly as one technology trend arrives, there is another one right behind it, so it is getting increasingly difficult to keep up with all this digital innovation that is readily available at our fingertips.
In the last twenty years, we have gone from the very early stages of mobile phone usage to a world where we can do our grocery shopping with a few clicks on a smartphone. The capabilities of the Internet seem endless and the stats show us just how much impact the Internet has had over the last few years.
This infographic reveals some very interesting digital information that might surprise you. For example, did you know that across the world there are over 4 billion Internet users? A massive 2 billion of that population is located in Asia and there are now 3.2 billion social media users (as of Jan 1st, 2018).
It is hard to imagine a world without the Internet now that it has become so integral to our daily routines. Social media is not just a way for people to connect with friends; it is also a strong business marketing channel with 90% of businesses now actively using social media.
Watching videos on YouTube has become a regular hobby for all generations and particularly the younger generations. There are now more than 1.5 billion YouTube users worldwide and anyone can quickly record a video using their smartphone or create their own tutorial on a webcam.
52.2% of website traffic is now via mobile phones and we have seen changes in website development to reflect this by making websites more mobile friendly. In 2018 over a billion voice search queries per month were recorded and this is a trend that is expected to continue through 2019.
When they gain access to a site, they plant a backdoor for future access and make modifications to the site’s code.
Malwarebytes security researcher Jérôme Segura said this malicious code filters users visiting the compromised sites and redirects some to tech support scams.
While many organizations are guarding the front door with yesterday’s signature-based antivirus (AV) solutions, today’s unknown malware walks out the back door with all their data. What’s the answer? This white paper, “The Rise of Machine Learning…
Segura also said that some of tech support scams that users are landing on are using the “evil cursor” Chrome bug to prevent users from closing the malicious site’s tab, a trick that the researcher first spotted last week.
This WordPress site hijacking campaign appears to have started this month, according to Sucuri, and has intensified in recent days, according to Segura.
Last week, ZDNet revealed that attackers had been scanning the Internet in an attempt to exploit a recent vulnerability in a popular WordPress plugin.
While Sucuri did not find confirmation that this vulnerability was now being used in this recent wave of site hacks, the company did confirm our initial report, based on WordFence’s telemetry.
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As Google makes the big change to mobile-first indexing, it’s important that your site is ready for the shift. Are you fully prepared?
Let’s start at the beginning.
What Is Mobile-First Indexing?
The mobile-first initiative is an effort to address the growing percentage of mobile-users in today’s search landscape.
Back in March, on their Webmaster Central Blog, Google announced that they are rolling out their mobile-first indexing initiative more broadly which is a big change to how Google crawls and indexes your site. The push is on now and Mobile Indexing is being fully implemented.
What’s Changing about Google’s Rankings?
Per Google, “Mobile-first indexing means Google will predominantly use the mobile version of your websites content for indexing and ranking.”
But what does that mean?
Currently, Google crawls and indexes your site based on the desktop version of your site and the content that exists there. With this change, Google will be looking at your mobile site first and the content on that version to determine how your site is ranked.
Over the course of the last year, Google has been slowly experimenting with a small percentage of sites to make the switch to crawling, indexing, and ultimately ranking sites based on their mobile experience, not their desktop as they always have.
This doesn’t mean your desktop site isn’t important anymore, it just means that they will be looking at it as a secondary source, not the primary one for crawling, indexing, and ranking as it has been in the past. But even if your site is doing well organically, if it’s not responsive (mobile friendly), your ranking will drop substantially. Don’t lose those years of building your search engine position, contact us today.
How Mobile-First Indexing May Impact Your Site
Depending on how you handle mobile, this change may or may not directly affect your site.
If your site is built in responsive design, you will see no impact, as your site adapts to all devices.
If you have a separate m. site (or something similar) and your primary content does not exist on it, then you are at risk of seeing a negative impact as Google will no longer be looking at your desktop version.
If you do not have a mobile site/experience then this change will negatively impact you. Also, it’s 2018: if you don’t have a mobile-friendly site then you have much larger issues that this change.
What Mobile-First Best Practices Can I Follow To Ensure I Maximize My Opportunity?
While there are many things to consider and you should read through the entire list above, two major points are ensuring you have mobile-friendly content and that your site loads as fast as possible. Site speed is becoming an increasingly important ranking factor, which coincides with users’ needs to get everything as quickly and seamlessly as possible. With the rapid adoption of AMP (accelerated mobile pages) and the popularity of Progressive Web Apps (PWA’s) growing, it’s not surprising to see Google pushing site owners in this direction.
How Do I Know If Google is Using Mobile-First Indexing for My Site?
Google will be notifying site owners that their sites are migrating to mobile-first indexing through Search Console. The message will look like this:
So you need to make sure that if you have an m. version of your site, it is verified in Search Console.
You will also see a significant increase in the Smartphone Googlebot crawl rate and Google will show the mobile version of pages in search results and cached pages.
What Do We Think About This?
This is a major change in how Google interacts with our websites and makes sense as more and more traffic continues to move to mobile. While your desktop site will certainly remain important and Google will not be ignoring it, users have been trending towards mobile usage for years and this is the natural progression of our industry.
Companies need to take notice of this change. Thinking mobile-first should not be something that is kicked down the road and moved down on priority lists, from a search perspective this should be top of mind for all organizations large and small.
Should you be concerned? If you haven’t been paying attention to how your site functions on a mobile device, this probably isn’t going to pan out for you. The good news is that all websites are living documents and can be changed and updated. If you are coming in a little late to the game on mobile, then now is the time to improve that experience and ensure your site is set up to provide value to mobile users.
This is yet another banner that Google is waving to signal the importance of your mobile experience. If you have been neglecting it, now is the time to rectify that and putting people and resources behind it.
If you think your site is not mobile friendly or have tested it and know, contact us for advice to bring your website up to speed with the current technologies.
Like so many other Android users, I rely on Messages for Android — Google’s text messaging application — every day. It’s my main means of communication with the people I care about most.
So I was pretty excited to hear that Messages for Android now has its own web client, accessible from any web browser. It’s called Messages for web, naturally:
In short, Messages for web lets Android users text message seamlessly from any computer with a web browser. It’s super easy to set up, and even syncs in real time between phone and computer.
I’ve been using it for nearly a week at this point, and it’s fundamentally changed how I communicate.
First, setting it up: It’s a snap!
Here’s how you set up Android text messaging on the web:
Step 1: Open Messages on your (Android) phone. Step 2: Tap the three dots in the upper right corner, and select “Messages for web.” Step 3: Navigate to the Messages for website on your favorite web browser. Step 4: Scan the QR code using your phone.
And you’re in.
If you want the computer you’re using to remember your phone, there’s an option to select that from the web browser window.
If you’re not seeing the Messages for web option in Messages just yet, check back in a few days — Google is rolling out the update over time.
I’ve stopped knee-jerk responding to every text message buzz in my pocket.
I’ve begun ignoring the buzzes in my pocket, and it’s been a massive relief.
As someone who spends most of my time at a computer, I feel especially silly holding up a smartphone screen in front of that computer.
Eventually, I click over to the Messages for web tab in my browser and see what I’ve been missing: group texts with friends to get back to, messages from my partner, an alert from Verizon that my autopay went through successfully.
Important stuff, no doubt, but stuff that doesn’t require an immediate, “Stop everything!” response. Instead, I ignore the buzzes, find a natural end point to whatever I’m doing, then catch up on messages I’ve been missing.
It’s a subtle change with massive implications — I’ve been knee-jerk responding to text message pocket vibrations for over 10 years now.
But there’s something about having all my text messages in a browser window, waiting for me, that changed how I look at them: They’re just instant message windows now, nothing more than the AOL Instant Messengers and Facebook Messengers of the world.
It’s obvious, I realize. They’re all just messaging software in the broadest sense. But text messages have maintained the top spot in my personal hierarchy of prioritization. Messages for web is helping me put the space between myself and text messages that I didn’t even realize I needed.
Not having to switch between phone and computer while working is a huge time saver.
Switching between a phone and a keyboard is massively disruptive. Moreover, as stated previously, it makes me feel ridiculous to pick up a smartphone solely for one type of messaging while I’m sitting at a powerful computer.
Having Messages for web makes text message communication a part of my workflow.
I’m free to ignore the buzzes in my pocket specifically because I know the messages they represent are easily tackled in a browser tab. Why bother looking?
Messages for web seamlessly syncs between phone and computer, instantly.
If someone sends you media, you can download it locally to your computer (and vice versa — it’s super easy to send your friends all the dumb GIFs you found before they woke up).
Messages for web works exactly as well as Google’s many other excellent services, like Google Docs, Calendar, Mail, and Keep. It is genuinely impressive how quick and easy it is to use Messages for web.
And yes, you can text message anyone with Messages for web, just like you would with your phone normally. It actually uses your phone to send the messages — there’s no way to use Messages for web without your phone close by.