4. Collect Feedback
Not having a way to get customer feedback is akin to pulling yourself down. You will be going in blind as far as your client’s needs are concerned. Collecting feedback will enable you to create a better relationship with existing customers.
Most relationship experts will tell you that good communication is vital if you want to create meaningful relationships. But what can you use to collect feedback from your customers?
You could start by having a feedback form on your website for buyers to fill in after getting their product or service. Qualaroo is a tool that will enable you to carry out surveys on your website and get their feedback.
5. Create a Brand Story
Ultimately, human beings will often associate more with brands that can trigger their emotions. Customers need to know that they can trust your brand to deliver. Gaining customer trust is easier said than done for businesses. However, creating a brand story will enable you to tug on people’s heartstrings and allow them to relate better to you.
A brand story will enable you to connect with people in b2b businesses on a personal level and thus drive sales for you. A brand story allows people to see the human face behind your products and relate easily to your company.
If your market is predominantly millennial or modern generations, you will need a brand story more than you think. Millennial’s and later generations have seen so many different marketing strategies and yearn for something fresh
A brand story will be perfect in sparking their interest.
6. Influencer Marketing
Ever considered influencers in your marketing strategy? If not, then you need to reconsider that. Influencers are online personalities with a large following. They can convince their many followers to follow or buy a certain product,
Even if you are selling to businesses, you will need to show that most people prefer your products. So, influencers are one way to improve your strategy and have your marketing reach a wider audience.
7. Customer Testimonials
Research shows that people are more likely to purchase something when they hear other people speak positively about it. Although a b2b business aims to make its products more visible to other companies, you first need to connect with the people running those businesses.
Therefore, having customer testimonials on your website will enable you to convert potential clients into loyal customers. It’s that simple. People want to associate with things that delight and impress other people.
A competent b2b marketing strategy could be the difference between growing to be among the richest companies or a lowly player in the financial market. The amount of business you do will significantly depend on your marketing strategy, and these tips we have shared will help you massively improve it.