5. Consistency is critical
In 2022, it’s fashionable to be on time. Showing up online, consistently, authentically and on-brand will be key to growing your service-based business. A hallmark of trust-building, being present for your community shows a unique level of commitment that encourages them to connect and buy.
Better yet, when you show up (to serve your community without sleazily asking for something in return every time), you embody the behavior, mindset, and strength of a true leader and CEO. As entrepreneurs, we know small steps each day add up to something bigger, and the same goes for building an online community.
6. Differentiation will make or break you
In the era where “saturated market” seems like the most intimidating concept — standing out is more important than ever. Sure, you’ll likely have the same offers, same style, and the same approach as another business, but your key differentiating factor is you.
Even if you’re just beginning as an online service provider, consider a unique angle you can pursue. From the values you hold close to the offers you combine to the people you most love working with and the exclusive experience you bring from your previous career, there is a unique specialty within all of us. In 2022 it’s time to find yours.
7. Staying agile, always
Keep your finger on the pulse of industry trends, sure. But above all, look to what the people you serve truly want. Prioritize social listening every day across key social media platforms by tuning into their conversations, comments, shares, and stories. Chances are, there’s a wealth of inspiration for new offers, content, and sales tactics to draw on.
Don’t be afraid to pivot (yes, the word on everyone’s lips) when opportunities to modify, refine, niche down or expand out your signature offerings arise. You should never feel committed to one offer, course, or service type when your audience is calling out for another. The faster you can meet their need, the more rewards you can reap. In 2022, it’s all about growing with your audience and being able to adapt and evolve with them.
2022 is a year where those who can unashamedly showcase their value, hit the right notes among new audiences, and meet the needs of the world no matter where they’re at will thrive. And it’s going to be a heck of a year at that.