Six tips to gain visibility and create sales.
If you haven’t started sharing LinkedIn content yet, it’s high time you get on board. The career-networking site has 303 million active monthly users, and it’s the number-one place for B2B content marketing, which means you simply can’t afford not to get that type of exposure.
Sure, it can seem challenging. With so many social media profiles and much to create on top of delivering for clients and customers, LinkedIn can feel like one more chore on the to-do list. Except it may be the most essential “chore,” you can do for your visibility and business.
Influencer and strategist Shay Rowbottom got her start on LinkedIn by creating content, and to date, has made over seven figures from publishing on the site. Now, she coaches clients in doing the same, helping them garner thousands of followers and millions of video views.
For Rowbottom, it all started in May 2018, when she began creating short videos to share on her LinkedIn profile to promote her Facebook agency. “I did three videos per week consistently for two months, and by the end of that time period, I realized I had generated over six figures,” she reflects. She believed so ardently in the power of LinkedIn that she sold her shares in her Facebook agency and went all in on LinkedIn.
The more she recognized the power, the more effort she put into the videos. These included short office skits and tactics like mentioning celebrities. From her own experience, she learned how to create a content strategy optimized for conversions and started applying these learnings to her new LinkedIn agency. And these tactics worked for her clients, too.