Selling Older Customers Short
January 31, 2017 A recent television commercial for Esurance introduces viewers to Beatrice, a gray-haired woman with oversized glasses and an unfashionable scarf who is identified as an “offline over-sharer.” Beatrice brags to two friends [...]
Content Marketing is the New Advertising!!
Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts. How are companies using it? Some [...]