Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ power words that you can cut-and-paste to boost your website conversions.
Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!
But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.
Whether you want to entice your visitors to read a blog post, opt into your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates.
In fact, Teespring increased their conversions by 12.7%, just by adding a few power words to their call-to-action!
Are you ready to add some power words to your marketing arsenal? Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal…
Greed is the natural human tendency to want more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more valuable.
Don’t miss out
Sale ends soon
While they last
How to Boost Conversions with Greed Words
Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
In the second popup, he tweaked the headline to include a few power words (circled in red below).
This version converted much better than the first, and with this optimized popup, he was able to increase his signup rate from 12% to 50%!
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
Be the first
Become an insider
Behind the scenes
Off the record
On the QT
Under the table
How to Boost Conversions with Curiosity Words
Take a look at this example from a thank-you page on Mary Fernandez’s site after someone opts in for their email list.
The goal was to increase click-throughs to their private Facebook group by making subscribers curious to see what’s on the “other side.”
How many power words can you spot?
If you counted seven, you’re right!
Sloth is the avoidance of work: people are not motivated to do more than the absolute minimum work to achieve their online aims.
Use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.
Fill in the blanks
In less than
In record time
Nothing to it
Piece of cake
Simple as ABC
List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline…
Did you spot the three power words in the featured headline on the right?
You may not think of yourself as “vain”, however, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy into things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.
Ahead of the game
At the top
Know it all
Sick and Tired
How to Boost Conversions with Anger Words
Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.
Did you find all the power words?
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.
If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these power words to make them fearful of what might happen if they don’t.
(Just make sure you don’t completely paralyze them with fear: also provide an actionable solution to their problem.)