Thanksgiving is not only a time to spend with family and friends being grateful for what you have, it’s also the unofficial kickoff to the holiday shopping season. An estimated 58 million people shop online during Thanksgiving weekend. In 2020, most online sales were made on Black Friday and Cyber Monday. Even with COVID-19 impacting the economy, people still spent $10.8 billion on Cyber Monday in 2020.
Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas.
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10 Thanksgiving marketing ideas to promote your store
Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion gets you in front of their customers, offering a local alternative to a big box store for holiday shopping. Online marketing helps you deliver this message to your customers. Use these Thanksgiving marketing ideas to bring people into your shop and onto your website.
1. Thanksgiving-related email
Use a Thanksgiving-themed email template to wish your customers a happy holiday and remind them of the deals you have coming up. Mention Black Friday, Small Business Saturday, and Cyber Monday in your email and announce any special deals or in-store and online promotions you’ve planned.
Use your online marketing calendar as a reminder to create your Thanksgiving messaging.
2. Create a holiday-themed livestream
Thanksgiving marketing ideas don’t have to be relegated to discounts and shopping events. They can also help you drive traffic to your website. Create holiday-themed videos or live stream an event to drum up interest in your store.
If you sell kitchen supplies and other housewares, host a cooking video teaching customers to create a special Thanksgiving dish. Use items from your shop and talk about them in the video. Teach customers to decorate for the holidays or offer fashion tips for dinner.
3. Host a contest
Gain more followers on social media with a Thanksgiving-themed contest. Ask them to share their favorite recipes, photogenic desserts, or tablescapes, and post on social media using a special hashtag. Clearly specify the rules and offer a prize to the winner.
Encourage people to enter using a branded hashtag and other common hashtags like #ThanksgivingTable for more visibility.