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When first starting as a senior entrepreneur, marketing can seem like an intimidating topic. However, with the right advice and effort, your business can succeed in getting the word out about what you have to offer. Below, Spearhead Multimedia shares a guide to help you develop the marketing skills to propel your businesses toward success.

Create a Website

It’s impossible to overstate how important a strong, search-friendly website is in marketing your business. When potential customers can’t find you online, it’s easy for them to assume you don’t exist (or that they shouldn’t bother looking). A great website with a good search engine optimization strategy will increase your odds of getting more sales.

Related: How Good Website Content Helps You Earn Potential Customers

Social Media

Make your social media presence part of your marketing strategy. If you’re serious about growing a successful business, you can’t do without social media. Make sure to post regularly and consistently on social networks like Facebook, Twitter, Instagram, and LinkedIn.

Related: 8 Simple Ways to Make Social Media Work for Your Business

Free Products and Coupons

People love free stuff. It’s no wonder why so many businesses use coupons and giveaways as part of their marketing strategy. A small investment can go a long way in winning over new customers. Customer loyalty means repeat business and referrals.

Related: 3 Secret Reasons Why Your Brand Needs a Rewards Program

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Cross-Promotion Partner Strategies

Cross-promotion can be an effective strategy for marketing your business, especially in niche markets. Cross-promotion refers to your advertising a third party’s product or service in exchange for them advertising yours. When done correctly, cross-promotion is mutually beneficial because both parties benefit from new customers and increased awareness of their products and services.

Related: The best organic marketing strategies for small business

Ask for Referrals (especially from other senior entrepreneurs)

As a senior, you’ve probably built up a valuable network over the years. If you’re planning to launch a new business in Boca Raton there’s no better way to get your initial customers in than by asking friends and family members for referrals. Most people are more than happy to recommend a product or service they like — and if they already know and trust you, it’s that much easier. Make sure to leave clients with something to share your info with others, such as business cards or flyers. When you get a lead, follow up promptly for the best results.

Related: This Is Why Word-of-Mouth Referrals Should Be Your Number One Metric of Success

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Paying for ads is one of the fastest ways to boost your business. Facebook, Instagram, and Google have powerful ad platforms. With them, you can target audiences based on factors like gender, age, location, and interests. However, it’s easy to get lost in a sea of competitors if you don’t know what you’re doing. Fortunately, online guides can teach you how to use these platforms effectively. If it seems like too much, you can always hire a professional digital marketer.

Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them

Sports are a great way to build business relationships and cultivate your brand. Sponsor a local youth or adult sports team to win over customers, build your brand image and develop community support. You can even talk with sports directors in Boca Raton and sponsor an entire league.

Related: How to Turn Your Customer Base Into a Community To Help Your Business Succeed

A Few Simple Strategies

Marketing your business as a senior may seem like a daunting task, but it doesn’t have to be. If you implement a few simple strategies, you’ll have people flocking to your company in no time.

Related: 10 Small Business Marketing Strategies That Actually Work

Visit Spearhead Multimedia for help developing your online presence with websites and digital marketing.

Related: Why Email Marketing Is Better for Your Business Than Social Media

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Article by Marcus Lansky

Marcus Lansky, who writes the blog, abilitator.biz an organization dedicated to assisting others with disabilities,  was born with a severe spinal condition. Marcus works daily to help the disabled community prosper.