Document — don’t produce.
Overproduced content tends to turn people off on social media. Plus, you need so much content (video, audio, blog posts, quote boards, pictures, etc.) that most people don’t have the time and resources to put it into production and make it look fancy. People don’t care. And they don’t care about what you created last week. They want to get to know you, experience your day with you and relate to you. As a result, it’s much more powerful to document your life in real-time than it is to take a bunch of time honing and polishing one piece of content to a high sheen.
You know that guy at a party who always wants to sell you insurance? Don’t be that guy. Get to know people, engage honestly, and join in the conversation … don’t dominate it. Giving advice and offering suggestions will make you seem helpful, knowledgeable, and trustworthy. Get people to ask you about yourself, rather than telling them about yourself, and they’ll be more receptive.
Related: How to Create Meaningful Engagement on LinkedIn: 3 Tips
Commit yourself to a daily “hour of power.”
Getting started with these technologies is quick and easy. Opening an account costs nothing, and posting is free. In a few minutes, you can be up and running. Within an hour, you can reach out and connect with friends, co-workers, and customers.
Spend one hour per day during your launch engaging with the community. That’s it. In one hour a day, at zero cost, you can build an army. The cost in time and money is negligible, but the potential payback in exposure and attention is incalculable.
Monitor and protect your brand.
Make sure to regularly frequent the sites, feeds, and pages that discuss your industry, product, or service. Look for posts that mention your company. Respond to comments and complaints, using them as opportunities to engage, build trust, grow your brand, and collect market research. If you pay attention, you can get ahead of potential problems.