#5: Optimize Your Facebook Page Info Fields for Discovery
The new Facebook page layout places the intro, which includes a lot of the basic information and your description, right near the top of the page, making it one of the first pieces visitors see when your page loads. If your page hasn’t already made the transition over to the new layout, don’t worry—it’s coming.
Facebook has stated that most of the published content (except for your page’s stories) while in the classic layout will transition with you to the new layout. Additionally, some of your page’s contact information may not transition. Facebook recommends taking some time to review your About section and replacing or expanding your information there.
Facebook has always prioritized helping users discover and connect with friends, family, and brands they love. The new layout helps facilitate this with the new Discover feed right there inside the Pages menu.
In the Discover feed, pages are shown to people based on their interests—including the pages they like, the types of posts they interact with, and what their friends follow. You can increase the chances of your page showing up in someone’s Discover feed by posting content similar to the other pages your audience follows and engages with.
Last but not least, Facebook has provided several more areas to fill with all sorts of information about you, your business, and just about anything else your community may want to know. While you don’t need a lot of information to get your Facebook page set up and running, the more of this information that you fill out, the higher your chances are of ranking up in that Discover feed for the people looking for brands and services just like you.
Take the time to go through each piece and determine how that information can help bring your community closer to your brand.
#6: Engage as Your Facebook Page in a Dedicated News Feed
While logged in as your page, you’ll see that your page now has a dedicated feed comprised of people and pages you like as your page and community members, including posts from within groups that your page is in. This makes it easier than ever for your brand to connect and engage with others on Facebook. It showcases once again Facebook’s priority for building and engaging with the community on the app.
As the page, you can navigate and engage throughout Facebook in much the same way as you can under your personal profile: From the feed. This also streamlines engagement, making it possible to interact with several groups from one spot without having to chase down notifications or enter into the group to find something to comment on.
If you haven’t already created a group on Facebook for your page, this may be a good time to create one. To do so, navigate to your group and edit the Settings. Scroll to the bottom of the page and you’ll see an area for Linked Pages. Clicking on the pencil icon will pull up a list of pages you admin.
Choose the page you want to link and click on Link.
To have your page join a group you don’t own, switch to your page’s profile, navigate to the Groups menu at the top of the page, and search for the group you want to join. When you click on the Join Group button, if that group allows pages to join, you’ll have a choice of which profile you want to join the group: Your personal profile or the page you manage.
Other Notable Facebook Page Changes to Be Aware of
Besides moving buttons around the site, the new Facebook has made some other significant changes to its layout. Here is some functionality to be aware of.
Easy Switching Between Personal Profiles and Pages
For one thing, this new layout removes page activity from your personal profile, giving it a life of its own with its own profile, news feed, and interactions. This also means that your page will no longer be listed separately under the More menu, but rather it will be available for you to switch profile views.
Focus on Page Followers Over Likes
This layout change also coincides with the changes to page metrics we’ve been anticipating. Questions have been coming up for years about the more important metric to track: How many people like your page versus how many people follow your page. These two stats didn’t always match up since someone could like your page without necessarily following it, and vice versa.
Arguably, the follower count was always the more important metric—having someone follow your page doesn’t really do much if they don’t see your content because they’ve stopped following your page. And it appears Facebook would agree because they’ve removed likes in favor of follower count on the page.
The new page experience also changes how people can access and manage your page. Now, instead of granting people access to your page based on role, you can add Task Access, which grants someone the ability to perform or access a particular task without granting them access to other areas of your page or Business Manager.
Simplified Setup for New Pages
Before, if you wanted to create a new Facebook business page, you had to choose a base template for your page and once you chose that template, you couldn’t change it. Now, creating a page is as easy as entering a name, choosing the most relevant categories, and adding a description.
Once you have the basic information filled in, you can click on the Create Page button and upload your images, contact information, and other details.
And that’s it—no more trying to choose between a brand page and a company page and a product page or a shop. Just type in your information and go.
Despite all these changes, one thing remains constant: Facebook’s overarching mission to make it easier for its users to connect and engage with the people and brands they love. So it should come as no surprise that many of the new features and layouts mentioned here were designed to move Facebook closer to that goal. By following these tips, you can optimize your page for increased visibility and engagement with your community.
Related topics to help improve your market footprint:
How to Expand Your Facebook Ad Targeting to New Audiences
Google My Business Optimization: 10 Tips for an Impactful Profile
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
Social Media Image Sizes Cheat Sheet (Updated 2021)
What do you think? What adjustments will you make to your Facebook page based on these changes? Share your thoughts in the comments below.