If there’s one criticism of the Galaxy S8 (aside from the terrible placement of the fingerprint sensor), it’s that it’s a little too fragile. So if you’ve held off on buying because you’re afraid of breaking it, the Galaxy S8 Active is here to quell your fears.
The Galaxy S8 Active is essentially same phone as the Galaxy S8—5.8-inch Super AMOLED display, Snapdragon 835 chip, and a 12MP camera—but it’s outfitted to withstand a beating. Unlike the regular S8’s all-glass body, the S8 Active is constructed using “military-grade materials” and housed in a metal frame with four bumpers built to protect against “shock, abrasion, tilting or twisting.” Additionally, the screen has a shatter-resistant layer and the back of the phone now has a “rugged, tough texture” to make it less prone to slips and falls.
All that durability adds a bit of bulk to the device, measuring 151.9×74.9×9.9 mm vs 148.9×68.1×8 mm for the plain S8. At 208 grams, the new phone is a bit heavier than the 155-gram S8 as well. But you’re also getting a far bigger battery. The Galaxy S8 has a 3,000mAh battery, but the S8 Active has a massive 4,000mAh one, which should allow it to last well into a second day. And you can still charge it wirelessly.
The Galaxy S8 Active ships with full Bixby support (including Bixby Voice, which was missing on the Galaxy S8 until recently), and adds a new shortcut menu to quickly access the stopwatch, barometer, compass, and flashlight.
Samsung is selling the 64GB Galaxy S8 Active for $850 ($100 more than the Galaxy S8) in two colors, gray and gold. It is available for preorder at AT&Tfor shipment on Aug. 11. Samsung says the device will be exclusive to the carrier for a limited time.
Why this matters: Samsung has been making “active” variants of its Galaxy flagship phones ever since the S4, and they definitely live up to their name. They’re perfect for people who want a premium smartphone experience without babying their phone (or shoving it into a giant case. But like the other Galaxy S Active phones, we’re most interested in that battery. We’ll gladly sacrifice a millimeter of thickness of it means getting such a massive battery in the S9, but we’re not holding our breath, especially since the S7 Active had a 4,000mAh battery too.
Michael Simon covers all things mobile for Greenbot and Macworld. You can usually find him with his nose buried in a screen.
Developers of the backdoor voicemail argue that the “do not call list” does not apply
We have all received them, on our home phone or cellphone — a telemarketer trying to sell us a product or service. Some of us simply ignore the call, others answer and quickly hang up, while some do listen to the telemarketer’s message. Soon, however, we might not have any of those options; telemarketers have a direct way into our voicemail.
Ringless voicemail is a new technology that allows users to leave you a voicemail through a back door, without the phone ever ringing. There is growing concern that this capability can allow telemarketers to flood your voicemail, causing you to miss important messages.
The technology has been successfully used for hospitals, schools and churches, and developer Josh Justice, CEO of Stratics, says he believes it can be a success in other ways. Justice told NBC News: “Ringless voicemail drops are a non-nuisance form of messaging and are an alternative to robocalls. It really does put the power in that consumer’s hand where they can essentially listen to the message or not listen to the message.”
There are consumer protection laws that restrict some telemarketing, but it’s unclear if ringless voicemail falls under the restrictions. The providers of the technology and business groups contend that since the phone doesn’t ring, it’s not a call — and therefore exempt from the current laws, the New York Times reported.
A provider of the service has already filed a petition with the Federal Communications Commission to officially allow it. The commission has been accepting public comments on the issue, but hasn’t given a timetable of when it would make a decision.
Politicians are divided on the issue, as it could also restrict their use of the service for campaign purposes.
As of now there is no way to block the unwanted voicemails. Phones don’t yet have a spam feature comparable to those on emails, and developers of the backdoor voicemail argue that the “do not call list” does not apply. You can comment on the petition, or contact the FCC to file a complaint.
Search engines like Google update their algorithms so frequently, and it can be dizzying to know how to get your site ranked the way you want. One thing is clear, however: keywords just aren’t enough to get you the traffic you want.
So what will give you results when it comes to SEO? According to Google’s latest algorithm, Hummingbird, you need to build sitewide trust.
Trust is the core component of Google’s relevancy-oriented search, and without it, you won’t be relevant.
Building real trust with Google isn’t easy. The smarter the system gets, the harder it can be to rank. But don’t worry just yet. There are things you can do to ensure that your site still ranks the way you want it to.
Why Google’s SEO Algorithms Matter
Google’s algorithm rules aren’t arbitrary: they have a purpose. Before you can improve your SEO ranking, you have to understand the ultimate motivation.
Google’s main goal is to deliver the most relevant search results as fast as possible.
They use deep neural networks of data to create a system that can think like the human brain, or attempt to, anyway. This approach is called “deep learning” and it’s used all across the Internet to improve user experience.
It’s ultimately an effort to help computers process information the same way humans do.
So when you search for “best website design ideas,” you get results based not only on your query, but on your search history, what other people are searching for, and what sites have content that closely resembles what the engine thinks you mean.
The smarter that the algorithms get – the more humanlike – the harder it is to “game” the system. Plugging your site with random keywords doesn’t work anymore, because Google can see through your attempt to keyword stuff.
Instead, you have to get Google to trust you. How do you do this?
In a book entitled SEO 2017: Master Search Engine Optimization, R.L. Adamslays the groundwork: You build trust with age, authority and content.
Building Trust with Age
You may think that using age as a ranking factor puts newer sites at a disadvantage, but know that with Google, age is more than a number.
Google relies on its relationship with your site over time to judge whether or not you’re trustworthy enough to list on the first few pages. Time is still a factor – the longer it knows you exist, the more likely you will be to rank – but if it sees that you produce value for visitors over time (you have heavy traffic, your site gets linked to, you produce frequent content, etc.), your relationship will improve.
For sites that have been around longer, this gives you an automatic boost to your rankings, which may come as a relief. For newer sites, or those that post less frequently, you will still have to build up your reputation over time.
Keep in mind that age doesn’t necessarily mean when you launched your site, though. Age refers to the indexed age, meaning when Google actually discovered you first. So if you had a site for a while but haven’t done anything with it until now, you will still be a baby in Google’s eyes.
Building Trust with Authority
If you don’t have age in your favor, you can also boost your ranking with authority.
In the past, you would build authority through your Google PageRank. The higher on the scale of 1-10 your site sat, the more trusted it would be. If you could link to more established (higher ranking) sites, you could boost your own score.
While Google still uses PageRank as a factor in SEO, they no longer gives public access to PageRank ratings, making it impossible to know how you actually fare. Instead, Google uses Domain Authority to determine the trustworthiness of your site.
Domain Authority is a score (100 points) developed by Moz that predicts how well a website will rank on search engine result pages (SERP). While it’s not a direct replacement for PageRank, it does allow you to see where your site sits in the rankings.
What makes Domain Authority helpful is that it gives you a way to measure the strength of your links. You can see exactly which sites are giving you the best boosts and which links are altogether worthless for your ranking power.
A few ways to improve your Domain Authority include:
Optimizing your internal links – Making sure links go to relevant content, use natural anchors that make sense to users, are linked to the right keywords, etc.
Creating more link-worthy content – Avoiding keyword stuffing, but creating content that does link out to other sites
Pursuing higher quality links – Linking to trustworthy (older, more established) sources, putting your site in a directory like Google My Business, Yelp, TripAdvisor and the Better Business Bureau, etc.
Running link audits – Eliminating broken or bad links as often as possible
The better links you have (the better your link profile is), the better your Domain Authority will be.
Building Trust with Content
The other thing that Google looks for when building trust is fresh, quality content.
When you publish quality content on a regular basis, you give Google more opportunities to index your site for links as well as for targeted keywords (yes, keywords still matter).
Frequently adding content, like blogs or articles, allows you to optimize the article with pertinent keywords that can attract visitors to your site, and provides you additional ways to link to authoritative sources and higher ranking sites.
The trick is that your content has to deliver genuine value. In the past, Google’s algorithms would look at the number and frequency of keywords being used throughout the content on your site to determine relevancy.
But the trouble with this is that Google’s new algorithms actually punish keyword stuffing. Instead, the algorithm looks for specific keywords or keyphrases (even “natural language” search phrases and questions) that fall into the content naturally.
In other words, the keywords have to make sense in context – and yes, Google can tell.
This means that for content to help you build your credibility, it has to:
Be popular enough to attract traffic
Include relevant keywords naturally
Provide enough value that users share and save it
Include meta tags, title tags and descriptions
Be published frequently
The good news is that you can publish as much content as you want, as long as it’s high-quality. This can be one of the best strategies for newer sites looking to rank higher in SERPs, since Google will still build a relationship with your content even if you haven’t been around for long enough to have age or link authority.
If you want to create a site that ranks under Google’s new SEO algorithm, you have to focus on building a relationship with Google and steer clear of smarmy tactics like keyword stuffing or over-linking.
Thanks to Artificial Intelligence, Google thinks and acts more like a human when it processes your site, meaning that, in a way, it’s judging what you have out there.
In order to make sure it trusts your content, you want to produce content that offers value for searchers, build natural links and relationships with other high-ranking sites, and stick around long enough for Google to see you.
Ask us what we can do to help. It’s easier than you think.