Are you using LinkedIn for marketing your products? Have you heard of LinkedIn product pages?
In this article, you’ll discover how LinkedIn product pages can help you build awareness and sales for your products.
About LinkedIn Product Pages
Introduced in December 2020, LinkedIn product pages allow you to build awareness for your products and develop a “trusted community of information” around those products and your brand. You can build social proof on a product page by highlighting notable customers and gathering ratings and reviews from LinkedIn members.
When LinkedIn members visit your product page, they’re invited to leave a review. The person leaving the review has to confirm that they’re a genuine customer and are asked to rate your product on a scale from 1 to 5.
The review itself can be up to 500 characters in length and LinkedIn prompts members to write about the pros and cons of the product. An optional step is to select the key strengths of the product. At the time of this writing, there are four options to choose from: Easy to Use, Easy Setup, Innovation Features, and Good Support.
Reviews are visible to the whole LinkedIn platform so anyone can see the member’s name and profile headline attached to the review. After a customer submits a review, they’re invited to follow your LinkedIn product hashtag to keep up with your product posts.
Additionally, your employees can leave reviews for your product and LinkedIn will identify that they work for the company.
Once your page has received five reviews, an aggregated review score will appear above the reviews.
LinkedIn members will also be invited to add that product as a skill to their LinkedIn personal profile.
Product pages are currently only available to B2B software companies but are gradually rolling out to other areas. Note that you can’t use product pages if you have a service-based business. To share your services on LinkedIn, they appear under your personal profile rather than your company page for now.
Now that you know the benefits of having a product page, here’s how to set one up for your business.
#1: How to Create a LinkedIn Product Page
To create a product page, you must have either super admin or content admin access to the company page.
Open the Products tab on the menu bar and then click on the Add Product button.
In the Add Product window, enter a name for your product. Note that once you’ve added your product, you can’t change the name.
#2: Add or Edit Your Product Details
Next, you’ll be prompted to enter details about your product. The required fields you need to complete are the product category, call to action (CTA), and product overview.
Note that after receiving feedback from the community, LinkedIn decided to speed up the rollout of product pages by creating them for some businesses based on existing data from the company’s website and LinkedIn platform. If your page has products already listed, you can update the product description and information.
For the product category, select the category that’s the best fit for your product. You can choose from more than 500 categories, ranging from Accreditation Management Software to Zero Trust Network Access (ZTNA) Software.