Find your “Zone of Genius”
Gay Hendricks identifies four zones of genius in his book, The Big Leap.
In the “zone of genius,” we can zone in on and capitalize on our innate gifts and abilities that come naturally to us. In this zone, we become in flow and realize what we are uniquely gifted at, often finding ourselves more skilled in a specific area than others.
In Hendricks’ book, he prompts you to ask yourself what you do you do that doesn’t seem like work and what brings you ultimate joy, satisfaction, and abundance at the same time.
Ultimately, standing out in a saturated market online is about identifying what comes naturally to you and capitalizing on that unique gift and skill. We often attempt to do things that come naturally to other people, mimicking their steps and strategies while ignoring or denying our most faithful and inner-most talents and gifts.
To live a whole and fulfilling life, we must enjoy what we do, including how we run our business daily. Focusing on what feels good to you (and not others) can ultimately achieve the levels of joy and freedom we are all seeking.
Related: Continue to adapt to new customer behavior.