How does Google Keyword Planner Tool work?
If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform keyword research using the new Google Keyword Planner tool.
If you haven’t used this tool before, you’re in luck. If you’re an experienced PPC specialist, you will notice that Google made some changes to its keyword planner this year.
Now, the keyword planner tool helps you discover new keywords and searches for words or phrases that relate to your business or product. The great thing about the keyword planner is that you get insight into how often keywords are used and searched for over the course of different time periods. You will also get bid estimates per keyword — this is particularly helpful when you’re just starting out and have a restricted budget. You need to make an informed decision on how much to spend per keyword.
Starting keyword research
Let’s say we’re starting a fresh pasta business in Florida — these are the steps you will need to follow in order to complete successful keyword research. You are going to log into your Google Ads account and select “Tools & Settings” from the menu, and on the drop-down menu under “Planning,” you will see “Keyword Planner.”
You will then select “Discover New Keywords.”
Here, we will enter the keyword that represents our business or products. We added “fresh pasta” and the location, Florida.
In this screenshot, we have a lot of information that we will discuss in detail.
The yellow highlight reminds us of the location targeting, language, platform, and date frame used to look at the data for these keywords.
Blue highlight is a new beta feature that Google added recently that has made keyword research much easier. With this new feature, our time spent on the keyword research tool has dramatically decreased. This section groups keywords by branded or non-branded, type of pasta, pasta with vegetables, cheese and other items which makes it easier to search for the correct keyword. For example, we don’t want our pasta to have branded terms since we’re making it homemade and selling, so we would uncheck the stores from the “Brand or Non-Brand” section.
The green highlighted section shows where Google moved the grouped keyword option. You can research for keywords by yourself, or you can add keywords from auto grouped keywords.