Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads.
In local SEO, businesses must stay ahead of the curve to thrive in their communities.
Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively.
1. Harness the power of video content
Video content has emerged as a dynamic tool for engaging audiences and conveying messages.
The influence of videos in search engine results pages (SERPs) is on the rise, with Google recognizing the popularity of video content among searchers.
Did you know that video search results are localized? This means that viewers near your business location are more likely to encounter your video content, giving you a competitive edge in your local market.
Maximize the impact of your videos on local SEO by:
Including videos on top-performing pages
Integrate videos with top-performing website pages, enhancing user engagement time.
Tracking in Search Console
Monitor video performance separately within Google Search Console to gain insights into their effectiveness.
Erin Jones has been working in digital marketing and SEO since 2005. She specializes in local SEO, social media, and brand reputation. She works at Sterling Sky and is also a Local University faculty member. Erin is passionate about community and loves helping brands connect with their ideal audiences both online and in person.