- Behind the scenes
Customers love to see the real people behind a local business and connect with them on a personal level. This can extend to your website and social media content as well.
Showcase your employees of the month, create videos and content featuring you at work, such as cooking food in your restaurant, styling mannequins in your retail store, or doing before and after shots of customers’ homes, cars, and so on. Whatever your local business does, invite customers into your world with personalized, behind-the-scenes content.
As a local business, you’re surrounded by other businesses and even local celebrities who could all benefit from the extra exposure. By including business collaborations in your online marketing strategy, you could gain access to a new group of customers and foster new local business links.
You could run a competition or giveaway with a local business, collaborate on a new, special edition product, or unite with a local celebrity to promote your brand on their platform. This list of ways to team up with local businesses has even more ideas for leveraging local connections.
How Good Website Content Helps You Earn Potential Customers
Connecting With Customers Through Empathy Marketing