5 Reasons Your Business Needs HTTPS

ssl

5 Reasons Your Business Needs HTTPS

The rules have changed about what good website security means—starting with a new minimum requirement for all website pages to support encrypted connections. The good news is you’ll gain other valuable benefits by adhering to this new standard. First, let’s get on the same page by reviewing a few basics.

What’s HTTPS?

When your customers land on a web page that’s not protected by any type of SSL Certificate they’ll see http:// at the beginning of the website address in the browser bar. This used to be perfectly fine unless your webpage involved a login ID, password, form or payments. Enter the era of mega cybercrime.

HTTP has one glaring flaw—it’s not secure. Any information transmitted via an HTTP connection is vulnerable to being tampered with, misused or stolen. Your visitors deserve to know any data they share with you is safe from prying eyes.

Installing an SSL Certificate changes the browser bar address to https:// to clearly show visitors the connection is encrypted, meaning the server is authenticated and data is protected in transit. No wonder web browsers have made HTTPS the new standard for website security.

HTTPS Is Good for Your Bottom Line

Enabling encrypted connections is one great reason to protect your website with an SSL Certificate.  But, it’s not the only reason. Here are some other ways HTTPS brings value to your business:

  1. Speeds Up Performance—Being the slow kid on the block and the last one picked for dodgeball is a bummer. Being slow online could cost you everything. HTTP is being replaced by a newer faster version—HTTP/2. Encrypted connections are required to unlock the latest speed and security features.
  2. Increases Search Engine Traffic—Google includes SSL as a ranking factor. How’d you like to boost your search visibility up to 5%? Be found above the competition by encrypting every page of your website.
  3. Enables Mobile Options—Salesforce reports 71% of marketers believe mobile is core to their business. Mobile’s most popular features—geolocation, motion orientation, microphone, fullscreen and camera access—require HTTPS to be enabled by most browsers
  4. Protects Your Brand Reputation—A recent CA Security Council Report shows a mere 2% of customers would proceed past the “Not Secure” warnings that are due to kick in July 1 for all web pages without HTTPS connections. Show visitors your brand values their security by protecting your website with an SSL Certificate.
  5. Delivers a Seamless Experience—Don’t let visitors engage with several pages on your site only to be get broadsided with a “Not Secure” warning on pages you haven’t protected. They’ll reward you for taking the extra steps to give them an end-to-end encrypted experience.

 

Identity Validation Matters, Too

HTTPS is no longer optional if you want to build relationships and a business online. The good news it adds a lot of value to your business. But, SSL Certificates do more than enable HTTPS.
They also authenticate or validate your identity so visitors know it’s really you on the other end of their connection. We’re here to help you find the right level of validation based on your goals.

Click here to learn more and request pricing for the purchase and installation of your SSL Certificate.

Next steps toward more connection security

Chromium Blog

News and developments from the open source browser project

Thursday, April 27, 2017

In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito modeFix your website now…

http not secure

Treatment of HTTP pages in Chrome 62

Our plan to label HTTP sites as non-secure is taking place in gradual steps, based on increasingly broad criteria. Since the change in Chrome 56, there has been a 23% reduction in the fraction of navigations to HTTP pages with password or credit card forms on desktop, and we’re ready to take the next steps.

Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites.

 

non secure in incognito mode

Treatment of HTTP pages with user-entered data in Chrome 62

When users browse Chrome with Incognito mode, they likely have increased expectations of privacy. However, HTTP browsing is not private to others on the network, so in version 62 Chrome will also warn users when visiting an HTTP page in Incognito mode.

Eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode. We will publish updates as we approach future releases, but don’t wait to get started moving to HTTPS! HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP. Check out our set-up guides to get started.

Posted by Emily Schechter, Chrome Security Team

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