Page 6 - How to Create the Perfect Email
P. 6
How to create the perfect email
There’s a couple things you need to keep in mind when you are crafting the perfect email. Use
the checklist below to help you stay on track.
1. Header
Did you use a recognizable
“From” name?
From: Southside Cycling <[email protected]> Is your reply address correct?
Reply: [email protected] Is your subject line 4-7 words?
Subject: Spring models are here!
Preheader: New season, new bikes. Get out and ride! 2. Preheader
Does your preheader further
entice the reader to open your
email?
Is your preheader 6-11 words?
3. Logo and color
Does the logo link to your
website?
Do the colors of your
background, headline,
buttons, and dividers match
your brand?
4. Image
Does your image support the
message of your email?
5. Text
Have you used at least 21pt
text for your headline and at
least 14pt text for the body?
6. Call to action
Do you have a call-to-action
button with a compelling
command?
7. Footer
Does your footer include the
correct company information?
Did you add your social
buttons (and double check the
links)?
How to create the perfect email 6
