Page 4 - How to Create the Perfect Email

Tips for Just because someone opens your email doesn’t mean

maximum they read or engaged with it in a meaningful way. There
are a number of reasons that determine whether your
engagement audience will decide to read your content or not. Here

are a few helpful tips to make sure your emails get read.

Use mobile-responsive Use brand logos Limit the number Find the right
email templates and elements of fonts balance of colors
To make sure you have Make sure to brand your Make sure your design looks Using too many colors
readers’ attention and don’t emails so they stand out professional by avoiding will make your email look
get dismissed, your email in the inbox. Each email using too many fonts. More disorganized and difficult to
template and design need you create should include than two will make your read. Besides black, make
to look good on any size your logo at the top of design look busy. A good sure to limit your color
screen. Mobile-responsive your message to make rule of thumb is to use one usage to a max of four
means that the email sure readers know which font for headers and one colors for your headlines,
adapts to the size of the business the email is font for body copy. You’ll body text, buttons, and
screen it’s displayed on. coming from. Be sure to want your font selection to links. Remember, color
select colors that match or show off your brand style, makes a big impact on
complement the colors of but also be easy to read for customer perception and
DID YOU KNOW? your brand. your audience. the focus of your message.

Emails sent through
Constant Contact DID YOU KNOW?
provide a mobile-
responsive layout for The Constant Contact
the people receiving Canva integration,
your emails. allows you to easily
import designs directly
into your email.

Constant Contact has hundreds of different email templates that
make it easy to create emails that look great in the inbox.

Tips for maximum engagement 4