Page 3 - How to Create the Perfect Email

Effective ways to get your email opened

The perfect email isn’t just about finding the right images and styles for your content. Creating
the perfect email starts in the inbox, meaning you need to think about what is going to make
your readers want to open your email in the first place.

Choose a recognizable sender name Use a branded “Reply” email address
The number one reason people open The “Reply” email address you use
an email is because they recognize should be checked frequently so
who it’s from. When designing your you can respond to customers’
email strategy make sure to pick a questions quickly. We recommend
“From” name that is recognizable. This using an email address that includes
way, your readers know your email is your company domain, such as
safe to open and will provide them [email protected], for
with important information or value. professionalism and consistency.

Invest in your subject line Utilize preheader text
When you consider your subject line, The preheader text is the line of text
make sure you are aiming to create that appears below your subject line.
something eye-catching that gives Most mobile inboxes display 75-100
readers a reason to open your email. characters of preheader text, but you
Remember your subject line and should focus on the first 5-8 words
preheader text are the only things to catch the readers’ attention and
your audience will see to entice them entice them to open. The preheader
to read your email. In terms of length, text should work as an extension of
a good rule of thumb is 4-7 words. your subject line.

Need some help thinking of the perfect subject line?
Check out our AI recommended subject lines and AI generated content features
to get inspiration.

From: Southside Cycling <southsidecycling@
Here’s how your email header constantcontact.com>
should look Reply: [email protected]
Subject: Spring models are here!
Preheader: New season, new bikes. Get out
and ride!

Effective ways to get your email opened 3