Most brands only pay attention to their post-engagement analytics. Yes, likes and comments per post are important so that you can adapt your content strategy accordingly, but what if your account gets hacked tonight? Kiss those leads you had on ice, waiting to be reeled in like little fishes on a hook goodbye. Read on to discover how to convert fans to customers.
1. Activate email subscription. Most site visitors will not subscribe to your emails unless there’s something in it for them. Entice visitors to share their information with you by offering limited-time discount codes, giveaway entry or free ebook downloads in return for their information. Offering 20-40% off a visitor’s first purchase from you is one of the most effective ways to push newbies across the finish line of your sales funnel. To get ahead of the competition, you have to cut through the online noise by offering consumers value for money over competitors. That’s the holy grail of influencing purchasing decisions.
2. Retarget, retarget, retarget! I know you’re busy and overwhelmed, but another essential step in successful conversion is retargeting those who share their information with you. It sounds obvious, but you’d be surprised how many social media users, including some of the biggest powerhouse brands in the world, are culprits of dropping the ball at this level of marketing Jumanji.
Your email-subscription set-up should be connected to the email platform of your choice, whether that be a basic MailChimp account or a more advanced platform, so that all of your new contacts are automatically added to your email database. The more advanced your platform, the easier it will make your life, as a lot of the actions, such as segmenting, are automated. (The importance of email segmentation is a separate topic for another day.) An email database you don’t utilize is as pointless as social media fans you’re not converting. Aim to send out at least one email per month to your contacts, preferably with special offers or new products or services rather than just company news (which everyone deletes).
Related: Boost your Social Media Conversions