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How to Protect Your Small Business Against Fraud
Here are three steps you can follow to boost your security and keep scammers at bay. As a small business owner, you have many responsibilities to uphold to keep your company running efficiently. One [...]
How to Stand Out As a Leader in a Saturated Online Market
Three ways to stand out in the online market. Fit in, or stand out? Serve existing markets, or serve those in untapped markets? As the online marketplace becomes increasingly saturated for entrepreneurs, and the [...]
5 Things I Wish I Knew Before Starting a Dropshipping Business
As an expert in eCommerce with over 14 years of experience in the dropshipping industry, these are the things I wish I knew when I started out so that I could have done [...]
How Your Small Business Can Take Down Goliath
The biggest companies can still be taken down by the smallest startups. Here are four strategies that disruptors use to fight their way up. You think it’s hard getting to the top? [...]
700+ Power Words That Will Boost Your Conversions
Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few [...]
5 Ways to Be More Strategic and Successful in 2021
Design a comeback plan of action (not reaction) for the new year. The impact of 2020 will stay with us for the rest of our lives. It marks a critical inflection point of [...]
5 Social Media Marketing Mistakes You Need to Avoid
When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most [...]
How to Expand Your Facebook Ad Targeting to New Audiences
Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you [...]
How to Maximize Your Email Results This Holiday Season
If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for every $1 spent. Sounds [...]