Legal courses of action
Getting a webpage removed is not an easy task. It involves a lot of legal proceedings and can cross international borders. The legal burden of proof may be pretty high in certain cases or simply very different because the data is hosted in another country. As mentioned above, the simplest and cheapest, but unfortunately not guaranteed to work, approach is to reach out to the webmaster of the offending page. Finding out what they want may help a company get a better idea of what it will take to get the page or data taken down.
If there’s information out there that’s harmful but true, a company usually has to look inward to find the problem and fix it. If there are numerous reviews that mention terrible customer service, for example, and the company actually does have terrible customer service, its problem is not with defamatory content but rather with giving customers a reason to complain.
Related: How to Protect Your Company’s Reputation on Social Media
Protect the brand by removing malicious content
It’s up to an organization to control the content about it online, because it has a vested interest in protecting its brand. A brand is one of the most valuable assets a business can have, and if it’s not protected, it can easily be tarnished or damaged beyond repair. Webpages can spring up at any time and reach the first page of search engine results, which can lead to significant loss in revenue. Removing webpages can be a long and arduous process — and in this case, an ounce of prevention is worth a pound of cure — but there are still options to get harmful, defamatory or libelous content removed from the internet.