Worried about the online reputation of your local business?
Are you happy with the reviews?
Wondering how you can better meet your customer’s expectations and get closer to five stars?
Online reviews could make or break your business – especially in the smartphone era of on-the-go research.
On June 8, I moderated a webinar with Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing.
Hansen and Knott showed how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
What Is Local SEO?
Local businesses rely on their online presence to thrive, with 97% of users searching for local businesses online.
And when we say local business, we’re talking about businesses with a physical presence.
Local SEO is search engine optimization for local marketing.
How does Google determine local search rankings?
- Relevance – connect searches with answers.
- Distance – the proximity of the searcher to your business.
- Prominence – online reputation for your business.
[Discover how to win in local SEO] Instantly access the webinar →
Local SEO Myths
Many small local businesses still don’t believe in the power of SEO. The truth is, when you have a small marketing budget, you should consider SEO.
Let’s look at some myths that are holding most businesses back.
Myth #1: Organic search and local SEO are the same.
FACT: Organic SEO is based on relevance to search terms. Local SEO, on the other hand, is based on location signals.
Myth #2: Reviews are a “nice-to-have.”
FACT: Reviews are a “must-have.”
[See what Google feature consumers use before walking into a business] Instantly access the webinar →
Myth #3: How consumers discover business hasn’t changed much over the past few years.
FACT: The way consumers discover your business is changing. You should, too.
Myth #4: Consumers want the ‘best’ and are willing to travel to get it.
FACT: Consumers want ‘the best,’ and they want it close by.
Searches for “best burger” increased by 400% YoY.
“Near me” or “close by” type searches grew by more than 900% over two years.
Myth #5: Print and online advertising drive in-person visits.
FACT: Local smartphone searches drive in-person visits.
A pretty storefront isn’t going to cut it anymore. When a consumer’s top priority is quality and convenience, your online reviews will speak 1,000 words.
[See what consumers are looking for aside from convenience] Instantly access the webinar →
Myth #6: Google prioritizes the best ranking businesses, regardless of whether or not they’re local.
FACT: Google prioritizes local businesses in the results for local searches.
Now that we have debunked these myths, it’s time to optimize your local SEO.
6 Best Practices For Local Search
The following simple steps can help make the most of your local search listings and attract better reviews. Make sure you’ve completed these best practices! The more qualified the customers you attract, the higher the chance that they’ll have a great experience.