How will you engage with your customers this year?

Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing, on average, sees a 4300% return on investment (ROI) for companies in the United States.
Email marketing is easy to manage, gives you complete control, and allows you to establish direct contact with your customers.
Are you still unsure about email marketing? Here are six reasons why building an email list is essential for your business.
It’s important to understand that your success with email marketing depends entirely on the email marketing software you choose. The software is responsible for ensuring that your emails are delivered.
If you aren’t careful, you will pay a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
We at Spearhead Multimedia recommend Constant Contact. Since 1999, we’ve created successful email campaigns for clients and ourselves.
We have watched them respond to changing trends and customers’ needs. They are an op-tier email marketing company with one of the industry’s highest email success rates.
Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the most straightforward and beginner-friendly service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.  At Spe Head Multimedia, most of our clients have us help collect and sort their contacts, create branded emails, and provide reporting through Constant Contact.
Your account provides easy tracking and reporting access, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a robust eCommerce integration for Shopify stores. We will set up automated online opt-in forms to help build your customer list.
Their Email Plus accounts also have powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate.

Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like pros.
For all the reasons above, we rate and exclusively use Constant Contact as the best email marketing service for small businesses.
Constant Contact offers a 30-day free trial (no credit card required). After that, eir pricing starts as low as $20/month.

Prepay for six or 12 months and save up to 15%. Nonprofit organizations can prepay and save up to 30%.