Best ways to make outdated content fresh again
1. Change the formatting
If you have any outdated content that brought you traffic and earned a lot of engagements in the past, that’s great. It means that people already love it, and all you have to do is diversify it and change the content format. For instance, you can turn a blog post into a YouTube video, an eBook into a blog post series, a podcast or video into a blog post, make an infographic of one of your blog posts, et cetera. The possibilities are truly endless.
Social media is a fantastic way to increase website traffic and brand exposure. Dissecting your content into smaller chunks, such as stats, quotes, teasers, summaries, visuals, and bullet points, and publishing them on Twitter, Instagram, etc., offers multiple advantages. First, you get to save yourself the trouble of coming up with new post ideas. If a post performed well in the past, you could now replicate this success. Second, you get to drive traffic to your website by incentivizing the viewer.
Want more traffic and brand exposure? Consider repurposing old content on social media.
5. Follow up on old posts
If you’d instead extend the life of an older high-performing piece than pump out new content, why not transform it into a series or two-part post? Following up on your old content helps you do justice to a complex topic, highlight the current updates, draw in the people who read the first post, attract new audiences, etc. Of course, remember to include the original title of the first post (you can add something like “Part 2”) and link back to the original article.
4. Create an email series
With the growth of your email list come new subscribers, and chances are high that they aren’t familiar with your previous content. Why not break down your old stuff, polish it, and serve it to your subscribers? Smaller chunks are more practical and digestible, which makes them perfect for daily email series. Plus, you’ll get more traffic to the old post.
5. Republish guest posts
If you have been blogging for some time, you’ve likely been toying with the idea of guest posting. Why not then feature those guest posts on your blog? This can deliver new perspectives and fresh content to your readers, and it’s as simple as asking the site owners’ permission. Given the promotional boost they can get, most owners should be excellent with this as long as it has already been published on their websites.
6. Target newer keywords to rank
Odds are, you have a backlog of old posts on your site you could optimize and make fresh and shiny again. Once you’ve picked the blog post you want to revamp, identify the keywords it is already ranking for. If it is currently stale, try targeting newer keywords (and secondary keywords) to rank.
7. Remove broken links
To make the outdated content more valuable, scan for and remove any dead or irrelevant links. Not only do they harm your visitor experience, but they also signal bad site quality to search engines. Every element has to be fully functional and serve its purpose – it’s just how things work. Otherwise, your content immediately ranks lower because it’s deemed old, outdated, and unauthoritative in the eyes of search engines. However, with dozens of pages and sub-pages, manually checking whether the links are valid can be a lot of work. Fortunately, there are lots of tools for checking broken links that can help you find them easily. Some examples are Dead link checker, Broken Link Checker, and Screaming Frog SEO Spider.
Search engines view dead links in your posts as red flags.
8. Consolidate mid-performing content
Naturally, top pages need to be kept current. But have you tried combining similar content into a single post? This does three things for your website. Firstly, it lengthens the original post with rich content and less fluff, which search engines generally prefer. Next, it removes duplicate content that might even be competing against itself for a specific keyword. Plus, by reducing the number of pages on your website, you keep it cleaner, faster, and more navigable. Finally, it saves you time and trouble unnecessarily pumping out new content while retaining the content quality and increasing traffic to the post.
If you’ve been blogging for a while, then it is highly likely that you have many older posts that no longer deliver the desired results. Rather than letting them linger and decay in your archives, do your best to learn how to identify and refresh outdated content. It takes very little time yet yields incredible results almost instantly. So, get started today!