Ask any SEO or marketing expert, and they’ll remind you that content is king. If you have a website and social media pages for your local business (if you don’t have one already, go set one up now!), you’ll know that getting likes, follows, and traffic to your website can positively improve the number of customers that come to your local site. A key way to drive traffic is to create regular, unique, relevant content.
Coming up with content ideas isn’t easy. These four content ideas for local business websites and social media will give you some inspiration to get started with your new content marketing campaign.
- Listicles
Every local business website should have a blog, but what goes on that blog? Listicles are an easy type of content to create that are also more easily consumed by online readers as text is broken up and clearly ordered. The format of listicles is simple, and you create a list of X things your customers would be interested in!
Your blog should be easy to find on your website and contain plenty of links to the rest of your website. If you make any major changes to your website or perform site migration, make sure, as this site migration guide suggests, that you don’t duplicate content, create dead links, or remove your blog from your site navigation menu.
- Video tutorials
Video is a fast-growing and increasingly popular form of online content. With many users preferring a video tutorial to a text tutorial, creating video tutorials is a fun and exciting way to create content for your website and social media channels, show your expertise and authority in your industry, and score new customers.
You don’t need to be the next Steven Spielberg to create high-quality video content. Many local businesses start out recording videos on mobile phones (which are better quality than some cameras these days) and use apps or online software to edit videos. This list of seven tools for creating video tutorials covers everything you might need to get started.
Resources:
Making Highly Watchable Videos: A 4-Step System to More Eyeballs
5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers
- Behind the scenes
Customers love to see the real people behind a local business and connect with them on a personal level. This can extend to your website and social media content as well.
Showcase your employees of the month, create videos and content featuring you at work, such as cooking food in your restaurant, styling mannequins in your retail store, or doing before and after shots of customers’ homes, cars, and so on. Whatever your local business does, invite customers into your world with personalized, behind-the-scenes content.
- Collaborations
As a local business, you’re surrounded by other businesses and even local celebrities who could all benefit from the extra exposure. By including business collaborations in your online marketing strategy, you could gain access to a new group of customers and foster new local business links.
You could run a competition or giveaway with a local business, collaborate on a new, special edition product, or unite with a local celebrity to promote your brand on their platform. This list of ways to team up with local businesses has even more ideas for leveraging local connections.
Resources:
How Good Website Content Helps You Earn Potential Customers
Connecting With Customers Through Empathy Marketing
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