6. Website Updates
However, if you’re not hosting with Spearhead Multimedia, you’ll also want accurate reporting of when these code updates go live, especially if they don’t directly concern the front end of your website but are more related to the back-end operations relevant to the provider. Those kinds of features usually roll out just fine, but there’s always a chance they could break something on your page, too. You want to know exactly when those updates are happening, preferably with a testing window beforehand. However, if that isn’t an option, then you certainly want an accurate deployment schedule so you can do site testing yourself as soon as new code goes live.
7. Data Engineering
We can help you build custom reports about your website’s performance. This analysis will help you determine if products are properly placed, if people are abandoning cart too frequently, or if you need a total rethink regarding website navigation.
Sure, most vendors offer out-of-the-box reporting, but we build custom reports for you, so you won’t need to pay a third party to perform this function when it becomes necessary. That costs extra money and adds undue hassle for you. The good news is we offer this service, and we’re constantly updating the tools that surface the analytics.
This capability is also helpful when you start analyzing your site’s stats using business intelligence (BI) tools such as Tableau Desktop (Visit Store at Tableau) . Using a BI tool is a necessity once you require deeper insights into how your customers are behaving on your website, what products or services they’re choosing or rejecting, and similar knowledge points. We can help you gather the transactional data necessary to perform this kind of analysis. In addition, customize a data warehousing option in your platform to gain more insights.
8. Third-Party Integrations
Although you might be a tech neophyte, you probably already use a wide variety of software to run your business. The ability to connect all of your tools is crucial for streamlining workflows and optimizing data intelligence. For example, if you run email marketing campaigns through the most respected bulk mail company, Constant Contact, then combining your marketing and e-commerce platforms ensures that “Thank You” and promotional emails are tied directly back to the website. This allows for greater oversight about who bought what, which promotions worked, and whether or not you can reclaim customers who have abandoned a shopping cart.
Finally, find an e-commerce provider that offers native integrations with as many third-party tools as possible. The more native integrations, the more options you’ll have when it comes to expanding your toolset. Spearhead Multimedia utilizes as many native integrations as possible for performance, reliability, and ease of use.